Consumers' perceptions of african wildlife meat: A laddering study

Journal of Food Products Marketing

Volumn 15, Issue 2, 2009, Pages 164-174

  Radder, Laetitia ^a   Grunert, Klaus G ^b  

^a NELSON MANDELA METROPOLITAN UNIVERSITY   (South Africa)

^b AARHUS UNIVERSITY   (Denmark)

Author keywords

Food choice; Laddering; South Africa; Wildlife meat

Indexed keywords

EID: 70449671765     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440802317022     Document Type: Article

References (31)

1. Animal production. [WWW page]. (2003). Nda.agri.sa.docs/Trends2003/ Animalproduction.
2. Animal production. [WWW page]. (2006). Nda.agri.sa.docs/Trends2006/ Animalproduction.
3. Bech-Larsen, T. (2001). Model-based development and testing of advertising messages: A comparative study of two campaign proposals based on the MECCAS model and a conventional approach. International Journal of Advertising: The Quarterly Review of Marketing Communications, 2, 499-519.
4. Bernues, A., Olaizola, A., & Corcoran, K. (2003). Labelling information demanded by European consumers and relationships with purchasing motives, quality and safety of meat. Meat Science, 65, 1095-1106.
5. Du Buisson, P. (2006). Improving the meat quality of Blesbok (Damaliscus Dorcas Phillipsi) and Springbok (Antidorcas Marsupialis) through enhancement with inorganic salts. Unpublished masters dissertation. University of Stellenbosch, South Africa.
6. Fotopoulus, C., Krystallis, A., & Ness, M. (2003). Wine produced by organic grapes in Greece: Using means-end chains analysis to reveal organic buyers' purchasing motives in comparison to the non-buyers. Food Quality and Preference, 14, 549-566.
7. Grunert, K. G., & Grunert, S. C. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing, 12, 209-225.
8. Grunert, K. G., & Nielsen, N. A. (2000). Means-end chain analyses of fish consumption in Denmark and France: A multidimensional perspective. Journal of Euromarketing, 8, 15-27.
9. Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46, 60-72.
10. Hoffman, L. C. & Bigalke, R. C. (1999). Utilizing wild ungulates from southern Africa for meat production: Potential research requirements for the new millennium. Paper delivered at the Congress of the Wildlife Management Association of South Africa, George, South Africa.
11. Hoffman, L. C., Muller, M., Schutte, De W., Calitz, F. J., & Crafford, K. (2005). Consumer expectations, perceptions and purchasing of South African game meat South African Journal of Wildlife Research, 35, 33-42.
12. Jaeger, S. R., & MacFie, H. J. H. (2001). Incorporating "health" into promotional messages for apples: A means-end theory approach. Journal of Food Products Marketing, 6, 27-51.
13. Jansen van Rensburg, D. M. (2001). Venison as health food. Paper delivered at the 5th International Wildlife and Game Ranching Symposium, Pretoria, South Africa.
14. Le Roux, R. (2003). The marketing of venison at leading supermarkets of the Eastern Cape Province with special reference to customers' decision-making processes. Unpublished masters dissertation, Port Elizabeth Technikon, Port Elizabeth, Eastern Cape Province, South Africa.
15. Lindeman, M., & Vanaanen, M. (2000). Measurement of ethical food choice motives. Appetite, 34, 55-59.
16. Martins, Y., & Pliner, P. (2005). Human food choices: An examination of the factors underlying acceptance/rejection of novel and familiar animal and nonanimal foods. Appetite, 45, 214-224.
17. Meat and healthy eating [WWW page]. (2003). http://www.pnp.co.za/view/ pnp/en/page4806?oid=10809&sn=detail.
18. Nielsen, N. A., Bech-Larsen, T., & Grunert, K. G. (1998). Consumer purchase motives and product perceptions: A laddering study on vegetable oil in three countries. Food Quality and Preference, 9, 455-466.
19. Pauw, J. (1993). The development of wildlife meat marketing. In Forum: The wildlife meat industry. Research requirements and possibilities (pp. 3-5). Meat Industry Center, Irene Agricultural Research Council, Pretoria, South Africa.
20. Pliner, P., & Hobden, K. (1992). Development of a scale to measure the trait of food neophobia in humans. Appetite, 19, 105-120.
21. Prescott, J., Young, O., O'Neill, L., Yau, N. J. N., & Stevens, R. (2002). Motives for food choice: A comparison of consumers from Japan, Taiwan, Malaysia, and New Zealand. Food Quality and Preference, 13, 489-495.
22. Radder, L. 2003. Understanding consumer decision-making in adopting wildlife meat: A suggested framework. Journal of Food Products Marketing, 9(1), 15-29.
23. Radder, L., & Le Roux, R. (2005). Factors affecting food choice in relation to wildlife meat: A South African example. Meat Science, 71, 583-589.
24. Rappaport, L., Peters, G., Huff-Corzine, L., & Downey, R. (1992). Reasons for eating: An exploratory cognitive analysis. Ecology of Food and Nutrition, 28, 171-189.
25. Reynolds, T. J., & Craddock, A. B. (1988). The application of the MECCAS model to the assessment of advertising strategy. Journal of Advertising Research, 29, 43-54.
26. Reynolds, T. J., & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24(1), 27-37.
27. Reynolds, T. J., & Gutman, J. (1988). Laddering theory, methods, analysis, and interpretation. Journal of Advertising Research, 18, 11-31.
28. Scholderer, J., & Grunert, K. G. (2001). Does generic advertising work? A systematic evaluation of the Danish campaign for fresh fish. Aquaculture Economics and Management, 5, 253-272.
29. Steptoe, A., Pollard, T. M., & Wardle, J. (1995). Development of a measure of the motives underlying the selection of food: The Food Choice Questionnaire. Appetite, 25, 267-284.
30. Schwartz, S. H. (1992). Universals in the context and structure of values: Theoretical advances and empirical tests in 20 countries. In Zanna, M. (Ed.), Advances in experimental social psychology (Vol. 25, pp. 1-65). Orlando, FL: Academic Press.
31. Woodruff, R. B., & Gardial, S. F. (1996). Know your customer: New approaches to understanding customer value and satisfaction. Cambridge: Blackwell.