The relationship between organizational commitment and market orientation

Journal of Strategic Marketing

Volumn 16, Issue 1, 2008, Pages 55-73

  Sivaramakrishnan, Subramanian ^a   Zhang, David ^a   Delbaere, Marjorie ^a   Bruning, Edward ^a  

^a UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Market orientation; Market based reward system; Organizational commitment; Top management emphasis

Indexed keywords

EID: 70449625108     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701794494     Document Type: Article

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