Exploring the factors affecting the acceptance of mobile coupons in Malaysia

2009 8th International Conference on Mobile Business

Volumn , Issue , 2009, Pages 329-334

  Jayasingh, Sudarsan ^a   Eze, Uchenna Cyril ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Malaysia)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

Author keywords

Discount Coupons; Mobile Coupons; Mobile Marketing; Technology acceptance model

Indexed keywords

ADOPTION MODEL; BASIC MODELS; BEHAVIORAL INTENTION; CONTACT-SERVICES; DISCOUNT COUPONS; EASE OF USE; IS ADOPTION; MALAYSIA; MOBILE COUPONS; MOBILE GAMING; MOBILE INTERNET; MOBILE MARKETING; MOBILE PAYMENT; MOBILE TECHNOLOGY; NEW OPPORTUNITIES; PERCEIVED USEFULNESS; SHORT MESSAGE SERVICES; SOCIAL FACTOR; TECHNOLOGY ACCEPTANCE MODEL; TEXT MESSAGES; TEXT MESSAGING; USER ACCEPTANCE;

BEHAVIORAL RESEARCH; MARKETING; MOBILE COMPUTING; TELECOMMUNICATION EQUIPMENT; TELEPHONE SYSTEMS;

TECHNOLOGY;

EID: 70449602421     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2009.63     Document Type: Conference Paper

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