The integration between marketing and purchasing in the traceability process

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 883-891

  Guercini, Simone ^a   Runfola, Andrea ^b  

^a UNIVERSITY OF FLORENCE   (Italy)

^b UNIVERSITY OF PERUGIA   (Italy)

Author keywords

Buyer seller relationships; Fashion; Supply chain management; Traceability

Indexed keywords

EID: 70449522910     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.03.016     Document Type: Article

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