The graphic novel: A "Cool" format for communicating to generation Y

Business Communication Quarterly

Volumn 72, Issue 4, 2009, Pages 414-430

  Short, Jeremy C ^a   Reeves, Terrie C ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Generation Y; Graphic novel; McLuhan; Media; Visual communication

Indexed keywords

EID: 70449380543     PISSN: 10805699     EISSN: 15524191     Source Type: Journal    
DOI: 10.1177/1080569909336464     Document Type: Article

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