The robustness of the effects of consumers' participation in market research: The case of service quality evaluations

Journal of Marketing

Volumn 73, Issue 6, 2009, Pages 105-114

  Ofir, Chezy ^a   Simonson, Itamar ^b   Yoon, Song Oh ^c  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b STANFORD UNIVERSITY   (United States)

^c Korea University   (South Korea)

Author keywords

Consumer experience; Customer satisfaction; Market research; Service expectations; Task effects

Indexed keywords

EID: 70449338833     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.6.105     Document Type: Article

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