-
1
-
-
70449134075
-
CEOs perceived as skeptical about marketing measurement
-
American Marketing Association, April, Retrieved April 5, 2007, from
-
American Marketing Association. (2007, April). CEOs perceived as skeptical about marketing measurement. Marketing Matters Newsletter Retrieved April 5, 2007, from http://www.marketingpower.com/content800118.php
-
(2007)
Marketing Matters Newsletter
-
-
-
2
-
-
84989039141
-
The value of formal planning for strategic decisions: Review of empirical research
-
Armstrong, J. S. (1982). The value of formal planning for strategic decisions: Review of empirical research. Strategic Management Journal 3, 197-211.
-
(1982)
Strategic Management Journal
, vol.3
, pp. 197-211
-
-
Armstrong, J.S.1
-
3
-
-
85055762825
-
Attitude measures that predict purchase
-
Axelrod, J. N. (1968). Attitude measures that predict purchase. Journal of Advertising Research, 8(1), 3-17.
-
(1968)
Journal of Advertising Research
, vol.8
, Issue.1
, pp. 3-17
-
-
Axelrod, J.N.1
-
4
-
-
70449125735
-
-
The Auditor. (1994). Manual of guides (1994). Honolulu: State of Hawaii.
-
The Auditor. (1994). Manual of guides (1994). Honolulu: State of Hawaii.
-
-
-
-
6
-
-
0008384569
-
Performance-oriented evaluation: Prospects for the future
-
J. S. Wholey, M. A. Abramson, & C. Bellavita Eds, Lexington, MA: Lexington Press
-
Bellavita, C., Wholey, J. S., & Abramson, M. A. (1986). Performance-oriented evaluation: Prospects for the future. In J. S. Wholey, M. A. Abramson, & C. Bellavita (Eds.), Performance and credibility: Developing excellence in public and nonprofit organizations Lexington, MA: Lexington Press.
-
(1986)
Performance and credibility: Developing excellence in public and nonprofit organizations
-
-
Bellavita, C.1
Wholey, J.S.2
Abramson, M.A.3
-
7
-
-
0030389841
-
Private versus public financing of state destination promotion
-
Bonham, C., & Mak, J. (1996). Private versus public financing of state destination promotion. Journal of Travel Research, 35(2), 3-10.
-
(1996)
Journal of Travel Research
, vol.35
, Issue.2
, pp. 3-10
-
-
Bonham, C.1
Mak, J.2
-
9
-
-
0008385223
-
Evaluation and auditing in state legislature
-
E. Chelimsky & W. R. Shadish Eds, Thousand Oaks, CA: Sage
-
Brooks, R. A. (1997). Evaluation and auditing in state legislature. In E. Chelimsky & W. R. Shadish (Eds.), Evaluation for the 21st century: A handbook (pp. 109- 120). Thousand Oaks, CA: Sage.
-
(1997)
Evaluation for the 21st century: A handbook
, pp. 109-120
-
-
Brooks, R.A.1
-
10
-
-
0001239516
-
Reforms as experiments
-
Campbell, D. T. (1969). Reforms as experiments. American Psychologist 24, 409-429.
-
(1969)
American Psychologist
, vol.24
, pp. 409-429
-
-
Campbell, D.T.1
-
12
-
-
0004328373
-
-
4th ed, Englewood Cliffs, NJ: Prentice-Hall
-
Caples, J. (1974). Tested advertising methods (4th ed.). Englewood Cliffs, NJ: Prentice-Hall.
-
(1974)
Tested advertising methods
-
-
Caples, J.1
-
14
-
-
0004277599
-
-
Toronto, Ontario, Canada: Bantam
-
Clifford, D. K., Jr., & Cavanagh, R. E. (1985). The winning performance. Toronto, Ontario, Canada: Bantam.
-
(1985)
The winning performance
-
-
Clifford Jr., D.K.1
Cavanagh, R.E.2
-
15
-
-
0007576340
-
Lessons learned in evaluation over the past 25 years
-
E. Chelimsky & W. R. Shadish Eds, Thousand Oaks, CA: Sage
-
Cook, T. D. (1997). Lessons learned in evaluation over the past 25 years. In E. Chelimsky & W. R. Shadish (Eds.), Evaluation for the 21st century. Thousand Oaks, CA: Sage.
-
(1997)
Evaluation for the 21st century
-
-
Cook, T.D.1
-
16
-
-
0003732797
-
-
San Francisco: Jossey-Bass
-
Cronbach, L. J., Ambron, S. R., Dornbusch, S. M., Hess, R. D., Hornki, R. C., Phillips, D. C., et al. (1980). Toward reform of program evaluation. San Francisco: Jossey-Bass.
-
(1980)
Toward reform of program evaluation
-
-
Cronbach, L.J.1
Ambron, S.R.2
Dornbusch, S.M.3
Hess, R.D.4
Hornki, R.C.5
Phillips, D.C.6
-
17
-
-
0001806636
-
Thick description: Toward an interpretive theory of culture
-
New York: Basic Books
-
Geertz, C. (1973). Thick description: Toward an interpretive theory of culture. In The interpretation of cultures: Selected essays (pp. 3-30). New York: Basic Books.
-
(1973)
The interpretation of cultures: Selected essays
, pp. 3-30
-
-
Geertz, C.1
-
20
-
-
0002030139
-
Testing thirteen attitude scales for agreement and brand discrimination
-
Haley, R. I., & Case, P. B. (1979). Testing thirteen attitude scales for agreement and brand discrimination. Journal of Marketing, 43 (4), 20-32.
-
(1979)
Journal of Marketing
, vol.43
, Issue.4
, pp. 20-32
-
-
Haley, R.I.1
Case, P.B.2
-
23
-
-
0004222157
-
-
Huff, A. S, Ed, Chichester, U.K, Wiley
-
Huff, A. S. (Ed.). (1990). Mapping strategic thought. Chichester, U.K.: Wiley.
-
(1990)
Mapping strategic thought
-
-
-
24
-
-
85098033743
-
-
Cambridge, UK: Cambridge University Press
-
Kahneman, D., & Tversky, A. (2000). Choices, values, and frames. Cambridge, UK: Cambridge University Press.
-
(2000)
Choices, values, and frames
-
-
Kahneman, D.1
Tversky, A.2
-
25
-
-
0001777961
-
Yesterday's accounting undermines production
-
July/August
-
Kaplan R. (1984, July/August). Yesterday's accounting undermines production. Harvard Business Review, 62, 95-101.
-
(1984)
Harvard Business Review
, vol.62
, pp. 95-101
-
-
Kaplan, R.1
-
26
-
-
0002091684
-
Using the balanced scorecard as a strategic management system
-
Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85.
-
(1996)
Harvard Business Review
, vol.74
, Issue.1
, pp. 75-85
-
-
Kaplan, R.S.1
Norton, D.P.2
-
27
-
-
54349116635
-
Transforming the balanced scorecard from performance measurement to strategic management: Part I
-
Kaplan, R. S., & Norton, D. P. (2001). Transforming the balanced scorecard from performance measurement to strategic management: Part I. Accounting Horizons, 15(1), 87-104.
-
(2001)
Accounting Horizons
, vol.15
, Issue.1
, pp. 87-104
-
-
Kaplan, R.S.1
Norton, D.P.2
-
28
-
-
0004082163
-
-
New York: Oxford Press
-
Kay, J. (1995). Why firms succeed. New York: Oxford Press.
-
(1995)
Why firms succeed
-
-
Kay, J.1
-
29
-
-
33747241998
-
Making sense of sensemaking 1: Alternative perspectives
-
Klein, G., Moon, B., & Hoffman, R. R. (2006). Making sense of sensemaking 1: Alternative perspectives. Intelligent Systems, 21(4), 70-73.
-
(2006)
Intelligent Systems
, vol.21
, Issue.4
, pp. 70-73
-
-
Klein, G.1
Moon, B.2
Hoffman, R.R.3
-
30
-
-
0003902676
-
-
9th ed, Upper Saddle River, NJ: Prentice Hall
-
Kotler, P. (1997). Marketing management (9th ed.) Upper Saddle River, NJ: Prentice Hall.
-
(1997)
Marketing management
-
-
Kotler, P.1
-
31
-
-
0017764037
-
The marketing audit comes of age
-
Winter
-
Kotler, P., Gregor, W. T., & Rodgers, W. H. (1977, Winter). The marketing audit comes of age. Sloan Management Review, 18, 25-43.
-
(1977)
Sloan Management Review
, vol.18
, pp. 25-43
-
-
Kotler, P.1
Gregor, W.T.2
Rodgers, W.H.3
-
32
-
-
70449130926
-
-
Longwoods International, Toronto, Ontario, Canada: Author
-
Longwoods International. (1997). Hawaìi [advertising] accountability research. Toronto, Ontario, Canada: Author.
-
(1997)
Hawaìi [advertising] accountability research
-
-
-
33
-
-
0033247138
-
How people explain behavior: A new theoretical framework
-
Malle, B. F. (1999). How people explain behavior: A new theoretical framework. Personality and Social Psychology Review, 3(1), 23-48.
-
(1999)
Personality and Social Psychology Review
, vol.3
, Issue.1
, pp. 23-48
-
-
Malle, B.F.1
-
34
-
-
70449125736
-
Management and Financial Audit of the Hawai'i Tourism Authority's Major Contracts. (2003). The Auditor, State of Hawii
-
Report No. 03-10, June, 61 pages
-
Management and Financial Audit of the Hawai'i Tourism Authority's Major Contracts. (2003). The Auditor, State of Hawii, Report No. 03-10, June 2003, 61 pages.
-
(2003)
-
-
-
35
-
-
0000150757
-
Patterns in strategy formation
-
Mintzberg, H. (1978). Patterns in strategy formation. Management Science, 24, 934-948.
-
(1978)
Management Science
, vol.24
, pp. 934-948
-
-
Mintzberg, H.1
-
36
-
-
34250363023
-
Developing the organization's sensemaking capability: Precursor to an adaptive strategicmarketing response
-
Neil, S., McKee, D., & Rose, G. M. (2007). Developing the organization's sensemaking capability: Precursor to an adaptive strategicmarketing response. Industrial MarketingManagement, 36, 731-744.
-
(2007)
Industrial MarketingManagement
, vol.36
, pp. 731-744
-
-
Neil, S.1
McKee, D.2
Rose, G.M.3
-
37
-
-
21144468319
-
The formulation processes and tactics used in organizational decision making
-
Nutt, P. C. (1993). The formulation processes and tactics used in organizational decision making. Organization Science, 4(2), 226-251.
-
(1993)
Organization Science
, vol.4
, Issue.2
, pp. 226-251
-
-
Nutt, P.C.1
-
38
-
-
0041063936
-
-
New York: Berrett-Koehler Publishers
-
Nutt, P. C. (2002). Why decisions fail. New York: Berrett-Koehler Publishers.
-
(2002)
Why decisions fail
-
-
Nutt, P.C.1
-
40
-
-
70449109664
-
Repeat visitors - An exploratory investigation of RTO (Regional Tourism Organizations) responses
-
Pike, S. (2007). Repeat visitors - An exploratory investigation of RTO (Regional Tourism Organizations) responses. Journal of Travel & Tourism Research, 7(1), 1-13.
-
(2007)
Journal of Travel & Tourism Research
, vol.7
, Issue.1
, pp. 1-13
-
-
Pike, S.1
-
43
-
-
84992932637
-
Going to extremes: Managing service encounters and assessing provider performance
-
April
-
Price, L. L., Arnould, E. J., & Tierney, P. (1995, April). Going to extremes: Managing service encounters and assessing provider performance. Journal of Marketing, 59, 83-97.
-
(1995)
Journal of Marketing
, vol.59
, pp. 83-97
-
-
Price, L.L.1
Arnould, E.J.2
Tierney, P.3
-
44
-
-
9544232213
-
The HVB: Private gain vs. public good.
-
February 13
-
Rees, R. M. (1995, February 13). The HVB: Private gain vs. public good. Pacific Business News, p. 5.
-
(1995)
Pacific Business News
, pp. 5
-
-
Rees, R.M.1
-
45
-
-
78650295348
-
-
University of Saskatchewan. Retrieved from
-
Ryle, G. (1968). The thinking of thoughts: What is "Le Penseur" doing? University Lectures, 18, University of Saskatchewan. Retrieved from http://lucy.ukc.ac.uk/CSACSIA/Vol14/ Papers/ryle_1.html
-
(1968)
The thinking of thoughts: What is Le Penseur
, vol.18
-
-
Ryle, G.1
-
48
-
-
0002440145
-
Evaluation perspectives and procedures
-
J. W. Popham Ed, Berkeley, CA: McCutchan
-
Scriven, M. S. (1974). Evaluation perspectives and procedures. In J. W. Popham (Ed.), Evaluation in education: Current application (pp. 3-93). Berkeley, CA: McCutchan.
-
(1974)
Evaluation in education: Current application
, pp. 3-93
-
-
Scriven, M.S.1
-
50
-
-
0002712594
-
Evaluation ideologies
-
G. F. Madaus, M. Scriven, & D. L. Stufflebeam Eds, Boston: Kluwer-Nijhoff
-
Scriven, M. S. (1987). Evaluation ideologies. In G. F. Madaus, M. Scriven, & D. L. Stufflebeam (Eds.), Evaluation models: Viewpoints on educational and human services (pp. 229-260). Boston: Kluwer-Nijhoff.
-
(1987)
Evaluation models: Viewpoints on educational and human services
, pp. 229-260
-
-
Scriven, M.S.1
-
51
-
-
84982646810
-
The logic of evaluation and evaluation practice
-
D. M. Fournier Ed, San Francisco: Jossey-Bass
-
Scriven, M. S. (1995). The logic of evaluation and evaluation practice. In D. M. Fournier (Ed.), Reasoning in evaluation: Inferential links and leaps (pp. 49-70). San Francisco: Jossey-Bass.
-
(1995)
Reasoning in evaluation: Inferential links and leaps
, pp. 49-70
-
-
Scriven, M.S.1
-
53
-
-
0003963407
-
-
Newbury Park, CA: Sage
-
Shadish, W. R., Jr., Cook, T. D., & Leviton, L. C. (1991). Foundations of program evaluation. Newbury Park, CA: Sage.
-
(1991)
Foundations of program evaluation
-
-
Shadish Jr., W.R.1
Cook, T.D.2
Leviton, L.C.3
-
55
-
-
0002912639
-
Program evaluation, particularly responsive evaluation
-
W. B. Dockrell & D. Hamilton Eds, London: Hodder and Stroughton
-
Stake, R. E. (1980). Program evaluation, particularly responsive evaluation. In W. B. Dockrell & D. Hamilton (Eds.), Rethinking educational research. London: Hodder and Stroughton.
-
(1980)
Rethinking educational research
-
-
Stake, R.E.1
-
56
-
-
0002105419
-
The evolving syntheses of program value
-
Stake, R., Migotsky, C., Davis, R., Cisneros, E. J., DePaul, G., Dunbar, C., Jr., et al (1997). The evolving syntheses of program value. Evaluation Practice, 18(2), 89-103.
-
(1997)
Evaluation Practice
, vol.18
, Issue.2
, pp. 89-103
-
-
Stake, R.1
Migotsky, C.2
Davis, R.3
Cisneros, E.J.4
DePaul, G.5
Dunbar Jr., C.6
-
57
-
-
0001115263
-
Probing two chief executives' schematic knowledge on the U.S. steel industry by using cognitive maps
-
Stubbart, C., & Ramaprasad, A. (1988). Probing two chief executives' schematic knowledge on the U.S. steel industry by using cognitive maps. Advances in Strategic Management, 5, 139-164.
-
(1988)
Advances in Strategic Management
, vol.5
, pp. 139-164
-
-
Stubbart, C.1
Ramaprasad, A.2
-
58
-
-
0027580893
-
Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action, and outcomes
-
Thomas, J. B., Clark, S. M., & Gioia, D. A. (1993). Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action, and outcomes. Academy of Management Journal 36(2), 239-270.
-
(1993)
Academy of Management Journal
, vol.36
, Issue.2
, pp. 239-270
-
-
Thomas, J.B.1
Clark, S.M.2
Gioia, D.A.3
-
61
-
-
30344446363
-
Organizing and the process of sensemaking
-
Weick, K. E., Sutcliffe, K. M., & Obstfeld, D. (2005). Organizing and the process of sensemaking. Organization Science, 16(4), 409-421.
-
(2005)
Organization Science
, vol.16
, Issue.4
, pp. 409-421
-
-
Weick, K.E.1
Sutcliffe, K.M.2
Obstfeld, D.3
-
63
-
-
0002715413
-
Evaluation social programs: What have we learned?
-
Weiss, C. H. (1987). Evaluation social programs: What have we learned? Society, 25(1), 40-45.
-
(1987)
Society
, vol.25
, Issue.1
, pp. 40-45
-
-
Weiss, C.H.1
-
67
-
-
0002327818
-
Measuring advertising effectiveness in destination marketing strategies
-
Woodside, A. G. (1990). Measuring advertising effectiveness in destination marketing strategies. Journal of Travel Research, 29(2), 3-8.
-
(1990)
Journal of Travel Research
, vol.29
, Issue.2
, pp. 3-8
-
-
Woodside, A.G.1
-
69
-
-
0031528889
-
Measuring linkage-advertising effects on customer behavior and net revenue
-
Woodside, A. G., MacDonald, R., & Trappey, R. J., III. (1997). Measuring linkage-advertising effects on customer behavior and net revenue. Canadian Journal of Administrative Sciences, 14 (2), 214-228.
-
(1997)
Canadian Journal of Administrative Sciences
, vol.14
, Issue.2
, pp. 214-228
-
-
Woodside, A.G.1
MacDonald, R.2
Trappey III, R.J.3
-
70
-
-
0008385225
-
Travel advertising: Newspapers versus magazines
-
June
-
Woodside, A. G., & Ronkainen, I. A. (1982, June). Travel advertising: Newspapers versus magazines. Journal of Advertising Research, 22, 39-43.
-
(1982)
Journal of Advertising Research
, vol.22
, pp. 39-43
-
-
Woodside, A.G.1
Ronkainen, I.A.2
-
71
-
-
0002169286
-
Performance analysis of advertising in competing media vehicles
-
Woodside, A. G., & Soni, P. K. (1990). Performance analysis of advertising in competing media vehicles. Journal of Advertising Research, 30(1), 53-66.
-
(1990)
Journal of Advertising Research
, vol.30
, Issue.1
, pp. 53-66
-
-
Woodside, A.G.1
Soni, P.K.2
-
72
-
-
0035712003
-
Evaluating performance audits of implemented tourism marketing strategies
-
May
-
Woodside, A. G., & Sakai, M. (2001, May). Evaluating performance audits of implemented tourism marketing strategies. Journal of Travel Research, 39, 369-379.
-
(2001)
Journal of Travel Research
, vol.39
, pp. 369-379
-
-
Woodside, A.G.1
Sakai, M.2
-
73
-
-
36148964335
-
-
Woodside, A. G., & Sakai, M. Y. (2003). Metaevaluation: Assessing alternative methods of performing evaluations and audits of planned and implemented marketing strategies. Evaluating marketing actions and outcomes, 12 in Advances in Business Marketing & Purchasing. Amsterdam: Elsevier.
-
Woodside, A. G., & Sakai, M. Y. (2003). Metaevaluation: Assessing alternative methods of performing evaluations and audits of planned and implemented marketing strategies. Evaluating marketing actions and outcomes, Vol. 12 in Advances in Business Marketing & Purchasing. Amsterdam: Elsevier.
-
-
-
|