메뉴 건너뛰기




Volumn 26, Issue 3, 2009, Pages 303-328

Analyzing performance audit reports of destination management organizations' actions and outcomes

Author keywords

Audit; Destination management organization; Evaluation; Tourism marketing

Indexed keywords


EID: 70449100707     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400902925379     Document Type: Article
Times cited : (19)

References (73)
  • 1
    • 70449134075 scopus 로고    scopus 로고
    • CEOs perceived as skeptical about marketing measurement
    • American Marketing Association, April, Retrieved April 5, 2007, from
    • American Marketing Association. (2007, April). CEOs perceived as skeptical about marketing measurement. Marketing Matters Newsletter Retrieved April 5, 2007, from http://www.marketingpower.com/content800118.php
    • (2007) Marketing Matters Newsletter
  • 2
    • 84989039141 scopus 로고
    • The value of formal planning for strategic decisions: Review of empirical research
    • Armstrong, J. S. (1982). The value of formal planning for strategic decisions: Review of empirical research. Strategic Management Journal 3, 197-211.
    • (1982) Strategic Management Journal , vol.3 , pp. 197-211
    • Armstrong, J.S.1
  • 3
    • 85055762825 scopus 로고
    • Attitude measures that predict purchase
    • Axelrod, J. N. (1968). Attitude measures that predict purchase. Journal of Advertising Research, 8(1), 3-17.
    • (1968) Journal of Advertising Research , vol.8 , Issue.1 , pp. 3-17
    • Axelrod, J.N.1
  • 4
    • 70449125735 scopus 로고    scopus 로고
    • The Auditor. (1994). Manual of guides (1994). Honolulu: State of Hawaii.
    • The Auditor. (1994). Manual of guides (1994). Honolulu: State of Hawaii.
  • 7
    • 0030389841 scopus 로고    scopus 로고
    • Private versus public financing of state destination promotion
    • Bonham, C., & Mak, J. (1996). Private versus public financing of state destination promotion. Journal of Travel Research, 35(2), 3-10.
    • (1996) Journal of Travel Research , vol.35 , Issue.2 , pp. 3-10
    • Bonham, C.1    Mak, J.2
  • 9
    • 0008385223 scopus 로고    scopus 로고
    • Evaluation and auditing in state legislature
    • E. Chelimsky & W. R. Shadish Eds, Thousand Oaks, CA: Sage
    • Brooks, R. A. (1997). Evaluation and auditing in state legislature. In E. Chelimsky & W. R. Shadish (Eds.), Evaluation for the 21st century: A handbook (pp. 109- 120). Thousand Oaks, CA: Sage.
    • (1997) Evaluation for the 21st century: A handbook , pp. 109-120
    • Brooks, R.A.1
  • 10
    • 0001239516 scopus 로고
    • Reforms as experiments
    • Campbell, D. T. (1969). Reforms as experiments. American Psychologist 24, 409-429.
    • (1969) American Psychologist , vol.24 , pp. 409-429
    • Campbell, D.T.1
  • 12
    • 0004328373 scopus 로고
    • 4th ed, Englewood Cliffs, NJ: Prentice-Hall
    • Caples, J. (1974). Tested advertising methods (4th ed.). Englewood Cliffs, NJ: Prentice-Hall.
    • (1974) Tested advertising methods
    • Caples, J.1
  • 15
    • 0007576340 scopus 로고    scopus 로고
    • Lessons learned in evaluation over the past 25 years
    • E. Chelimsky & W. R. Shadish Eds, Thousand Oaks, CA: Sage
    • Cook, T. D. (1997). Lessons learned in evaluation over the past 25 years. In E. Chelimsky & W. R. Shadish (Eds.), Evaluation for the 21st century. Thousand Oaks, CA: Sage.
    • (1997) Evaluation for the 21st century
    • Cook, T.D.1
  • 17
    • 0001806636 scopus 로고
    • Thick description: Toward an interpretive theory of culture
    • New York: Basic Books
    • Geertz, C. (1973). Thick description: Toward an interpretive theory of culture. In The interpretation of cultures: Selected essays (pp. 3-30). New York: Basic Books.
    • (1973) The interpretation of cultures: Selected essays , pp. 3-30
    • Geertz, C.1
  • 20
    • 0002030139 scopus 로고
    • Testing thirteen attitude scales for agreement and brand discrimination
    • Haley, R. I., & Case, P. B. (1979). Testing thirteen attitude scales for agreement and brand discrimination. Journal of Marketing, 43 (4), 20-32.
    • (1979) Journal of Marketing , vol.43 , Issue.4 , pp. 20-32
    • Haley, R.I.1    Case, P.B.2
  • 23
    • 0004222157 scopus 로고
    • Huff, A. S, Ed, Chichester, U.K, Wiley
    • Huff, A. S. (Ed.). (1990). Mapping strategic thought. Chichester, U.K.: Wiley.
    • (1990) Mapping strategic thought
  • 25
    • 0001777961 scopus 로고
    • Yesterday's accounting undermines production
    • July/August
    • Kaplan R. (1984, July/August). Yesterday's accounting undermines production. Harvard Business Review, 62, 95-101.
    • (1984) Harvard Business Review , vol.62 , pp. 95-101
    • Kaplan, R.1
  • 26
    • 0002091684 scopus 로고    scopus 로고
    • Using the balanced scorecard as a strategic management system
    • Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85.
    • (1996) Harvard Business Review , vol.74 , Issue.1 , pp. 75-85
    • Kaplan, R.S.1    Norton, D.P.2
  • 27
    • 54349116635 scopus 로고    scopus 로고
    • Transforming the balanced scorecard from performance measurement to strategic management: Part I
    • Kaplan, R. S., & Norton, D. P. (2001). Transforming the balanced scorecard from performance measurement to strategic management: Part I. Accounting Horizons, 15(1), 87-104.
    • (2001) Accounting Horizons , vol.15 , Issue.1 , pp. 87-104
    • Kaplan, R.S.1    Norton, D.P.2
  • 28
  • 29
    • 33747241998 scopus 로고    scopus 로고
    • Making sense of sensemaking 1: Alternative perspectives
    • Klein, G., Moon, B., & Hoffman, R. R. (2006). Making sense of sensemaking 1: Alternative perspectives. Intelligent Systems, 21(4), 70-73.
    • (2006) Intelligent Systems , vol.21 , Issue.4 , pp. 70-73
    • Klein, G.1    Moon, B.2    Hoffman, R.R.3
  • 30
    • 0003902676 scopus 로고    scopus 로고
    • 9th ed, Upper Saddle River, NJ: Prentice Hall
    • Kotler, P. (1997). Marketing management (9th ed.) Upper Saddle River, NJ: Prentice Hall.
    • (1997) Marketing management
    • Kotler, P.1
  • 32
    • 70449130926 scopus 로고    scopus 로고
    • Longwoods International, Toronto, Ontario, Canada: Author
    • Longwoods International. (1997). Hawaìi [advertising] accountability research. Toronto, Ontario, Canada: Author.
    • (1997) Hawaìi [advertising] accountability research
  • 33
    • 0033247138 scopus 로고    scopus 로고
    • How people explain behavior: A new theoretical framework
    • Malle, B. F. (1999). How people explain behavior: A new theoretical framework. Personality and Social Psychology Review, 3(1), 23-48.
    • (1999) Personality and Social Psychology Review , vol.3 , Issue.1 , pp. 23-48
    • Malle, B.F.1
  • 34
    • 70449125736 scopus 로고    scopus 로고
    • Management and Financial Audit of the Hawai'i Tourism Authority's Major Contracts. (2003). The Auditor, State of Hawii
    • Report No. 03-10, June, 61 pages
    • Management and Financial Audit of the Hawai'i Tourism Authority's Major Contracts. (2003). The Auditor, State of Hawii, Report No. 03-10, June 2003, 61 pages.
    • (2003)
  • 35
    • 0000150757 scopus 로고
    • Patterns in strategy formation
    • Mintzberg, H. (1978). Patterns in strategy formation. Management Science, 24, 934-948.
    • (1978) Management Science , vol.24 , pp. 934-948
    • Mintzberg, H.1
  • 36
    • 34250363023 scopus 로고    scopus 로고
    • Developing the organization's sensemaking capability: Precursor to an adaptive strategicmarketing response
    • Neil, S., McKee, D., & Rose, G. M. (2007). Developing the organization's sensemaking capability: Precursor to an adaptive strategicmarketing response. Industrial MarketingManagement, 36, 731-744.
    • (2007) Industrial MarketingManagement , vol.36 , pp. 731-744
    • Neil, S.1    McKee, D.2    Rose, G.M.3
  • 37
    • 21144468319 scopus 로고
    • The formulation processes and tactics used in organizational decision making
    • Nutt, P. C. (1993). The formulation processes and tactics used in organizational decision making. Organization Science, 4(2), 226-251.
    • (1993) Organization Science , vol.4 , Issue.2 , pp. 226-251
    • Nutt, P.C.1
  • 38
    • 0041063936 scopus 로고    scopus 로고
    • New York: Berrett-Koehler Publishers
    • Nutt, P. C. (2002). Why decisions fail. New York: Berrett-Koehler Publishers.
    • (2002) Why decisions fail
    • Nutt, P.C.1
  • 40
    • 70449109664 scopus 로고    scopus 로고
    • Repeat visitors - An exploratory investigation of RTO (Regional Tourism Organizations) responses
    • Pike, S. (2007). Repeat visitors - An exploratory investigation of RTO (Regional Tourism Organizations) responses. Journal of Travel & Tourism Research, 7(1), 1-13.
    • (2007) Journal of Travel & Tourism Research , vol.7 , Issue.1 , pp. 1-13
    • Pike, S.1
  • 43
    • 84992932637 scopus 로고
    • Going to extremes: Managing service encounters and assessing provider performance
    • April
    • Price, L. L., Arnould, E. J., & Tierney, P. (1995, April). Going to extremes: Managing service encounters and assessing provider performance. Journal of Marketing, 59, 83-97.
    • (1995) Journal of Marketing , vol.59 , pp. 83-97
    • Price, L.L.1    Arnould, E.J.2    Tierney, P.3
  • 44
    • 9544232213 scopus 로고
    • The HVB: Private gain vs. public good.
    • February 13
    • Rees, R. M. (1995, February 13). The HVB: Private gain vs. public good. Pacific Business News, p. 5.
    • (1995) Pacific Business News , pp. 5
    • Rees, R.M.1
  • 45
    • 78650295348 scopus 로고
    • University of Saskatchewan. Retrieved from
    • Ryle, G. (1968). The thinking of thoughts: What is "Le Penseur" doing? University Lectures, 18, University of Saskatchewan. Retrieved from http://lucy.ukc.ac.uk/CSACSIA/Vol14/ Papers/ryle_1.html
    • (1968) The thinking of thoughts: What is Le Penseur , vol.18
    • Ryle, G.1
  • 48
    • 0002440145 scopus 로고
    • Evaluation perspectives and procedures
    • J. W. Popham Ed, Berkeley, CA: McCutchan
    • Scriven, M. S. (1974). Evaluation perspectives and procedures. In J. W. Popham (Ed.), Evaluation in education: Current application (pp. 3-93). Berkeley, CA: McCutchan.
    • (1974) Evaluation in education: Current application , pp. 3-93
    • Scriven, M.S.1
  • 50
    • 0002712594 scopus 로고
    • Evaluation ideologies
    • G. F. Madaus, M. Scriven, & D. L. Stufflebeam Eds, Boston: Kluwer-Nijhoff
    • Scriven, M. S. (1987). Evaluation ideologies. In G. F. Madaus, M. Scriven, & D. L. Stufflebeam (Eds.), Evaluation models: Viewpoints on educational and human services (pp. 229-260). Boston: Kluwer-Nijhoff.
    • (1987) Evaluation models: Viewpoints on educational and human services , pp. 229-260
    • Scriven, M.S.1
  • 51
    • 84982646810 scopus 로고
    • The logic of evaluation and evaluation practice
    • D. M. Fournier Ed, San Francisco: Jossey-Bass
    • Scriven, M. S. (1995). The logic of evaluation and evaluation practice. In D. M. Fournier (Ed.), Reasoning in evaluation: Inferential links and leaps (pp. 49-70). San Francisco: Jossey-Bass.
    • (1995) Reasoning in evaluation: Inferential links and leaps , pp. 49-70
    • Scriven, M.S.1
  • 55
    • 0002912639 scopus 로고
    • Program evaluation, particularly responsive evaluation
    • W. B. Dockrell & D. Hamilton Eds, London: Hodder and Stroughton
    • Stake, R. E. (1980). Program evaluation, particularly responsive evaluation. In W. B. Dockrell & D. Hamilton (Eds.), Rethinking educational research. London: Hodder and Stroughton.
    • (1980) Rethinking educational research
    • Stake, R.E.1
  • 57
    • 0001115263 scopus 로고
    • Probing two chief executives' schematic knowledge on the U.S. steel industry by using cognitive maps
    • Stubbart, C., & Ramaprasad, A. (1988). Probing two chief executives' schematic knowledge on the U.S. steel industry by using cognitive maps. Advances in Strategic Management, 5, 139-164.
    • (1988) Advances in Strategic Management , vol.5 , pp. 139-164
    • Stubbart, C.1    Ramaprasad, A.2
  • 58
    • 0027580893 scopus 로고
    • Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action, and outcomes
    • Thomas, J. B., Clark, S. M., & Gioia, D. A. (1993). Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action, and outcomes. Academy of Management Journal 36(2), 239-270.
    • (1993) Academy of Management Journal , vol.36 , Issue.2 , pp. 239-270
    • Thomas, J.B.1    Clark, S.M.2    Gioia, D.A.3
  • 61
  • 63
    • 0002715413 scopus 로고
    • Evaluation social programs: What have we learned?
    • Weiss, C. H. (1987). Evaluation social programs: What have we learned? Society, 25(1), 40-45.
    • (1987) Society , vol.25 , Issue.1 , pp. 40-45
    • Weiss, C.H.1
  • 67
    • 0002327818 scopus 로고
    • Measuring advertising effectiveness in destination marketing strategies
    • Woodside, A. G. (1990). Measuring advertising effectiveness in destination marketing strategies. Journal of Travel Research, 29(2), 3-8.
    • (1990) Journal of Travel Research , vol.29 , Issue.2 , pp. 3-8
    • Woodside, A.G.1
  • 71
    • 0002169286 scopus 로고
    • Performance analysis of advertising in competing media vehicles
    • Woodside, A. G., & Soni, P. K. (1990). Performance analysis of advertising in competing media vehicles. Journal of Advertising Research, 30(1), 53-66.
    • (1990) Journal of Advertising Research , vol.30 , Issue.1 , pp. 53-66
    • Woodside, A.G.1    Soni, P.K.2
  • 72
    • 0035712003 scopus 로고    scopus 로고
    • Evaluating performance audits of implemented tourism marketing strategies
    • May
    • Woodside, A. G., & Sakai, M. (2001, May). Evaluating performance audits of implemented tourism marketing strategies. Journal of Travel Research, 39, 369-379.
    • (2001) Journal of Travel Research , vol.39 , pp. 369-379
    • Woodside, A.G.1    Sakai, M.2
  • 73
    • 36148964335 scopus 로고    scopus 로고
    • Woodside, A. G., & Sakai, M. Y. (2003). Metaevaluation: Assessing alternative methods of performing evaluations and audits of planned and implemented marketing strategies. Evaluating marketing actions and outcomes, 12 in Advances in Business Marketing & Purchasing. Amsterdam: Elsevier.
    • Woodside, A. G., & Sakai, M. Y. (2003). Metaevaluation: Assessing alternative methods of performing evaluations and audits of planned and implemented marketing strategies. Evaluating marketing actions and outcomes, Vol. 12 in Advances in Business Marketing & Purchasing. Amsterdam: Elsevier.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.