META-EVALUATION: ASSESSING ALTERNATIVE METHODS OF PERFORMANCE EVALUATION AND AUDITS OF PLANNED AND IMPLEMENTED MARKETING STRATEGIES

Advances in Business Marketing and Purchasing

Volumn 12, Issue , 2003, Pages 549-663

  Woodside, Arch G ^a   Sakai, Marcia Y ^a  

^a NONE

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EID: 36148964335     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1069-0964(03)12009-1     Document Type: Review

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