Making Cool Brands Hot

Harvard Business Review

Volumn 81, Issue 6, 2003, Pages 20-22

  Blasberg, John ^a,b   Vishwanath, Vijay ^c  

^a Bain and Co   (United States)

^b N Amer Consumer Products Practice ^*  (United States)

^c Global Consumer Products Practice

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EID: 1642368287     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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