The study of cooperative relationships and mass customization

Management Research News

Volumn 32, Issue 9, 2009, Pages 804-815

  Jitpaiboon, Thawatchai ^a   Dangols, Ramesh ^a   Walters, James ^a  

^a BALL STATE UNIVERSITY   (United States)

Author keywords

Channel relationships; Integration; Mass customization; Organizational performance; Supply chain management

Indexed keywords

EID: 70349656204     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170910980326     Document Type: Article

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