Impact of consumer package communication on consumer decision making process;Vartotojiškos pakuotės komunikacijos įtaka vartotojo sprendimių procesui

Engineering Economics

Volumn 1, Issue 56, 2008, Pages 57-65

  Butkevičiene, Vitalija ^a   Stravinskiene, Jurgita ^a   Rutelione, Aušra ^a  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

Author keywords

Communication; Components of package; Consumer decision making process; Consumer package

Indexed keywords

EID: 70349484428     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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