An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople

Industrial Marketing Management

Volumn 38, Issue 7, 2009, Pages 838-844

  Reday, Peter A ^a   Marshall, Roger ^b   Parasuraman, A ^c  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^c UNIVERSITY OF MIAMI   (United States)

Author keywords

Personality; Prediction; Sales success; Salespersons' characteristics; Technology transfer

Indexed keywords

EID: 70349331681     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.08.001     Document Type: Article

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