Technology transfer in marketing exchanges: The characteristics of the technology linker

Journal of Euromarketing

Volumn 10, Issue 2, 2001, Pages 49-66

  Marshall, Roger ^a   Reday, Peter A ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

High technology; Marketing exchanges; Technology diffusion; Technology linkers; Technology transfer

Indexed keywords

MARKETING; TECHNOLOGY DIFFUSION; TECHNOLOGY TRANSFER;

EID: 0035575296     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v10n02_03     Document Type: Article

References (9)

1. Enhancement of research and development output utilization efficiencies: Linker concept methodology in the technology transfer process, Monterey, California
2. The linker role in the technology transfer process, Monterey, California
3. Overlap of opinion research across consumer product categories
4. Variation in the characteristics of opinion leaders across cultural borders