External and internal trigger cues of impulse buying online

Direct Marketing

Volumn 3, Issue 1, 2009, Pages 20-34

  Dawson, Sandy ^a   Kim, Minjeong ^a  

^a OREGON STATE UNIVERSITY   (United States)

Author keywords

Buying behaviour; Internet shopping

Indexed keywords

EID: 70349303748     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930910945714     Document Type: Article

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