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Volumn , Issue , 2008, Pages 499-508

Discovering leaders from community actions

Author keywords

Frequent pattern discovery; Influence; Leadership; Social networks; Tribes; Viral marketing

Indexed keywords

FREQUENT PATTERN DISCOVERY; INFLUENCE; LEADERSHIP; SOCIAL NETWORKS; TRIBES; VIRAL MARKETING;

EID: 70349251948     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1458082.1458149     Document Type: Conference Paper
Times cited : (148)

References (24)
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  • 12
    • 0010087219 scopus 로고    scopus 로고
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    • J. Goldenberg, B. Libai, and E. Muller. Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 12(3):211-223, 2001.
    • (2001) Marketing Letters , vol.12 , Issue.3 , pp. 211-223
    • Goldenberg, J.1    Libai, B.2    Muller, E.3
  • 21
    • 0003162605 scopus 로고
    • New product diffusion models in marketing: A review and directions for research
    • V. Mahajan, E. Muller, and F. Bass. New product diffusion models in marketing: A review and directions for research. Journal of Marketing, 54(1):1-26, 1990.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 1-26
    • Mahajan, V.1    Muller, E.2    Bass, F.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.