An empirical analysis of return on investment maximization in sponsored search auctions

Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD'08

Volumn , Issue , 2008, Pages 1-9

  Auerbach, Jason ^a   Galenson, Joel ^a   Sundararajan, Mukund ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Bidding agent; Campaign optimization; Empirical analysis; Return on investment; Sponsored search auctions

Indexed keywords

BIDDING AGENT; CAMPAIGN OPTIMIZATION; EMPIRICAL ANALYSIS; RETURN ON INVESTMENT; SPONSORED SEARCH AUCTIONS;

COMMERCE; INVESTMENTS; PROFITABILITY;

OPTIMIZATION;

EID: 70349146977     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1517472.1517473     Document Type: Conference Paper

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