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Volumn , Issue , 2009, Pages 252-261

Camera brand congruence in the Flickr social graph

Author keywords

Brand congruence; Brand loyalty; Flickr; Social network

Indexed keywords

BRAND CONGRUENCE; BRAND LOYALTY; BRAND X; CAMERA MODEL; CONNECTED COMPONENT; FLICKR; FRIENDSHIP GRAPHS; GEOGRAPHIC LOCATION; RANDOM USERS; SOCIAL GRAPHS; SOCIAL NETWORK; SOCIAL NETWORKS; TIME SLOTS;

EID: 70349092675     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1498759.1498834     Document Type: Conference Paper
Times cited : (13)

References (17)
  • 2
    • 22544454760 scopus 로고    scopus 로고
    • The social influence of brand community: Evidence from european car clubs
    • R. Algersheimer, U. M. Dholakia, and A. Herrmann. The social influence of brand community: Evidence from european car clubs. Journal of Marketing, 69:19-34, 2005.
    • (2005) Journal of Marketing , vol.69 , pp. 19-34
    • Algersheimer, R.1    Dholakia, U.M.2    Herrmann, A.3
  • 4
    • 0035590133 scopus 로고    scopus 로고
    • The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
    • A. Chaudhuri and M. B. Holbrook. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65:81-93, 2001.
    • (2001) Journal of Marketing , vol.65 , pp. 81-93
    • Chaudhuri, A.1    Holbrook, M.B.2
  • 6
    • 84926112879 scopus 로고    scopus 로고
    • Cascading behavior in networks: Algorithmic and economic issues
    • N. Nisan, T. Roughgarden, E. Tardos, and V. V. Vazirani, editors, chapter 24. Cambridge University Press
    • J. Kleinberg. Cascading behavior in networks: algorithmic and economic issues. In N. Nisan, T. Roughgarden, E. Tardos, and V. V. Vazirani, editors, Algorithmic Game Theory, chapter 24. Cambridge University Press, 2007.
    • (2007) Algorithmic Game Theory
    • Kleinberg, J.1
  • 13
    • 0009103751 scopus 로고
    • Brand congruence in interpersonal relations: A social network analysis
    • P. Reingen, B. Foster, J. J. Brown, and S. Seidman. Brand congruence in interpersonal relations: A social network analysis. Journal of Consumer Research, 11(3):771-783, 1984.
    • (1984) Journal of Consumer Research , vol.11 , Issue.3 , pp. 771-783
    • Reingen, P.1    Foster, B.2    Brown, J.J.3    Seidman, S.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.