Website credibility, active trust and behavioural intent

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5033 LNCS, Issue , 2008, Pages 47-57

  Cugelman, Brian ^a,b   Thelwall, Mike ^a   Dawes, Phil ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Advocacy; Behaviour; Captology; Internet; Online; Social marketing; Trust; Website credibility

Indexed keywords

COMMERCE; INTERNET; WEBSITES;

ADVOCACY; BEHAVIOUR; CAPTOLOGY; ONLINE; SOCIAL MARKETINGS; TRUST; WEBSITE CREDIBILITY;

MARKETING;

EID: 70049116294     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-68504-3_5     Document Type: Conference Paper

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