Communication-based influence components model

ACM International Conference Proceeding Series

Volumn 350, Issue , 2009, Pages

  Cugelman, Brian ^a   Thelwall, Mike ^a   Dawes, Phil ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Behaviour; Communication; Internet; Online; Social marketing; Web

Indexed keywords

BEHAVIOUR; BEHAVIOURAL CHANGES; COMMUNICATION FRAMEWORK; DESIGN AND ANALYSIS; ONLINE; REAL-WORLD; SOCIAL MARKETING; WEB;

COMMUNICATION; INTERNET; TAXONOMIES;

MARKETING;

EID: 70049089691     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1541948.1541972     Document Type: Conference Paper

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