Are they playing by the same rules? A consumer gifting classification of marital dyads

Journal of Business Research

Volumn 62, Issue 11, 2009, Pages 1054-1062

  Schiffman, Leon G ^a   Cohn, Deborah Y ^b  

^a ST JOHN'S UNIVERSITY   (United States)

^b TOURO COLLEGE   (United States)

Author keywords

Consumer behavior; Decision making; Gift giving

Indexed keywords

EID: 69749120993     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.09.012     Document Type: Article

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