Purchasing orientation

Journal of Business & Industrial Marketing

Volumn 24, Issue , 2009, Pages 148-153

  Lindgreen, Adam ^a   Revesz, Balazs ^a   Glynn, Mark ^b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Pricing; Pricing policy; Services marketing

Indexed keywords

EID: 69449095470     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910939697     Document Type: Article

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