Unintended consequences of racebased segmentation strategies

Journal of Consumer Marketing

Volumn 26, Issue 3, 2009, Pages 141-142

  Davidson, Edith F ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Market segmentation; Personal selling; Prejudice; Retailing

Indexed keywords

EID: 69349101507     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910954073     Document Type: Article

References (10)

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