Misplaced marketing: Who do you hire when the advertising audience isn't you?

Journal of Consumer Marketing

Volumn 20, Issue 2-3, 2003, Pages 87-89

  Rotfeld, Herbert Jack ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Advertising; Ethnic groups; Minorities

Indexed keywords

EID: 0242361083     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310464569     Document Type: Review

References (3)

1. Copywriter, Carbon (1999), "Off-target: ghettoizing black advertising," Brandweek, Vol. 40, 6 December, pp. 28-32.
2. Sego, T. (1999), "The effects of sex and ethnicity on evaluations of advertising job candidates: do stereotypes predict discrimination?", Journal of Current Issues and Research in Advertising, Vol. 21, Spring, pp. 63-74.
3. Thompson, L. (2000), "A dirty little secret lives on," Advertising Age, Vol. 71, 5 June, p. 32.