Mistaking demographic segments for people: Another source of customer abuse

Journal of Consumer Marketing

Volumn 24, Issue 6, 2007, Pages 332-333

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Market segmentation; Personal selling; Prejudice; Retailing

Indexed keywords

EID: 34748870725     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710822909     Document Type: Article

References (4)

1. Donovan, R.J., Rossiter, J.J., Marcoolyn, G. and Nesdale, A. (1994), “Store atmosphere and purchasing behavior”, Journal of Retailing, Vol. 70 No. 3, pp. 283-94.
2. Gladwell, M. (2005), Blink: The Power of Thinking without Thinking, Little Brown and Company, New York, NY.
3. Gossage, H.L., Rotzoll, K., Graham, J. and Mussey, B. (Eds) (1986), Is There any Hope for Advertising?, University of Illinois Press, Urbana, IL.
4. Rotfeld, H.J. (2002), “Training book for the new store clerk: ‘Go and be charming!’”, Journal of Consumer Marketing, Vol. 19 No. 3, pp. 185-7.