Product variety and endogenous pricing with evaluation costs

Management Science

Volumn 55, Issue 8, 2009, Pages 1338-1346

  Villas Boas, J Miguel ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer choice; Information overload; Marketing; Pricing; Product policy; Search costs

Indexed keywords

CONSUMER CHOICE; INFORMATION OVERLOAD; PRICING; PRODUCT POLICY; SEARCH COSTS;

MARKETING; OPTIMIZATION;

COSTS;

EID: 69049120926     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1024     Document Type: Article

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