Marketing and pricing strategies of online pharmacies

Health Policy

Volumn 92, Issue 2-3, 2009, Pages 187-196

  Levaggi, Rosella ^a   Orizio, Grazia ^a   Domenighini, Serena ^a   Bressanelli, Maura ^a   Schulz, Peter J ^b   Zani, Claudia ^a   Caimi, Luigi ^c   Gelatti, Umberto ^a  

^a UNIVERSITY OF BRESCIA   (Italy)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c Research Centre   (Italy)

Author keywords

Marketing strategies; Online pharmacies; Prescription drugs; Pricing strategies

Indexed keywords

AMITRIPTYLINE; FLUOXETINE; GENERIC DRUG; NON PRESCRIPTION DRUG; SILDENAFIL; TRAMADOL;

ARTICLE; CONSULTATION; CONSUMER; DATA ANALYSIS; DRUG COST; DRUG MARKETING; DRUG QUALITY; ECONOMIC ASPECT; ELECTRONIC COMMERCE; FOOD AND DRUG ADMINISTRATION; HEALTH CARE; HEALTH HAZARD; HEALTH PROMOTION; HUMAN; INTERNET; LAW; LEGAL ASPECT; ONLINE PHARMACY; PHARMACY; PUBLIC HEALTH PROBLEM; PURCHASING; SOCIETY; UNITED STATES; UNSPECIFIED SIDE EFFECT;

COMMERCE; DRUGS, GENERIC; HUMANS; INTERNET; ITALY; MARKETING; PHARMACIES; PRESCRIPTION DRUGS; PUBLIC HEALTH; RATE SETTING AND REVIEW; RISK FACTORS;

EID: 68949200957     PISSN: 01688510     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.healthpol.2009.03.010     Document Type: Article

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