Online social networks and insights into marketing communications

Journal of Internet Commerce

Volumn 6, Issue 4, 2008, Pages 55-72

  Acar, Adam S ^a   Polonsky, Maxim ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Extraversion; Gender; Opinion leaders; Social networks

Indexed keywords

EID: 68949142784     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332860802086227     Document Type: Article

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