-
1
-
-
0034400141
-
The brand relationship spectrum: The key to the brand architecture challenge
-
Aaker, D. A., and E. A. Joachimsthaler. 2000. The brand relationship spectrum: The key to the brand architecture challenge. California Management Review 40:8-23.
-
(2000)
California Management Review
, vol.40
, pp. 8-23
-
-
Aaker, D.A.1
Joachimsthaler, E.A.2
-
2
-
-
4344669976
-
The economic analysis of advertising
-
ed. Kyle Bagwell. Cheltenham: Elgar
-
Bagwell, K. 2001. The economic analysis of advertising. In The economics of advertising, ed. Kyle Bagwell. Cheltenham: Elgar.
-
(2001)
The economics of advertising
-
-
Bagwell, K.1
-
4
-
-
84960569930
-
A simple theory of advertising as a good or a bad
-
Becker, G. S., and K. M. Murphy. 1993. A simple theory of advertising as a good or a bad. Quarterly Journal of Economics 108:941-64.
-
(1993)
Quarterly Journal of Economics
, vol.108
, pp. 941-964
-
-
Becker, G.S.1
Murphy, K.M.2
-
5
-
-
0002689871
-
A theory of predation based on agency problems in financial contracting
-
Bolton, P., and D. S. Scharfstein. 1990. A theory of predation based on agency problems in financial contracting. American Economic Review 80:93-106.
-
(1990)
American Economic Review
, vol.80
, pp. 93-106
-
-
Bolton, P.1
Scharfstein, D.S.2
-
6
-
-
84939793498
-
On the existence of an optimal capital structure: Theory and evidence
-
Bradley, M., G. A. Jarrell, and E. H. Kim. 1984. On the existence of an optimal capital structure: Theory and evidence. Journal of Finance 39:857-78.
-
(1984)
Journal of Finance
, vol.39
, pp. 857-878
-
-
Bradley, M.1
Jarrell, G.A.2
Kim, E.H.3
-
7
-
-
0000488169
-
Oligopoly and financial structure: The limited liability effect
-
Brander, J. A., and T. R. Lewis. 1986. Oligopoly and financial structure: The limited liability effect. American Economic Review 76:956-70.
-
(1986)
American Economic Review
, vol.76
, pp. 956-970
-
-
Brander, J.A.1
Lewis, T.R.2
-
8
-
-
0001132445
-
Modeling asymmetric competition
-
Carpenter, G. S., L. G. Cooper, D. M. Hanssens, and D. F. Midgley. 1988. Modeling asymmetric competition. Marketing Science 7:393-412.
-
(1988)
Marketing Science
, vol.7
, pp. 393-412
-
-
Carpenter, G.S.1
Cooper, L.G.2
Hanssens, D.M.3
Midgley, D.F.4
-
9
-
-
0029540769
-
Capital structure and product-market competition: Empirical evidence from the supermarket industry
-
Chevalier, J. A. 1995a. Capital structure and product-market competition: Empirical evidence from the supermarket industry. American Economic Review 85:415-35.
-
(1995)
American Economic Review
, vol.85
, pp. 415-435
-
-
Chevalier, J.A.1
-
10
-
-
84993865621
-
Do LBO supermarkets charge more? An empirical analysis of the effects of LBOs on supermarket pricing
-
_. 1995b. Do LBO supermarkets charge more? An empirical analysis of the effects of LBOs on supermarket pricing. Journal of Finance 50:1095-1112.
-
(1995)
Journal of Finance
, vol.50
, pp. 1095-1112
-
-
Chevalier, J.A.1
-
11
-
-
0030318587
-
Capital market imperfections and countercyclical markups: Theory and evidence
-
Chevalier, J. A., and D. S. Scharfstein. 1996. Capital market imperfections and countercyclical markups: Theory and evidence. American Economic Review 86:703-25.
-
(1996)
American Economic Review
, vol.86
, pp. 703-725
-
-
Chevalier, J.A.1
Scharfstein, D.S.2
-
12
-
-
0001446291
-
An empirical investigation of advertising strategies in a dynamic duopoly
-
Chintagunta, P. K., and N. J. Vilcassim. 1992. An empirical investigation of advertising strategies in a dynamic duopoly. Management Science 38:1230-44.
-
(1992)
Management Science
, vol.38
, pp. 1230-1244
-
-
Chintagunta, P.K.1
Vilcassim, N.J.2
-
13
-
-
0000271683
-
A model of advertising competition
-
Erickson, G. M. 1985. A model of advertising competition. Journal of Marketing Research 22: 297-304.
-
(1985)
Journal of Marketing Research
, vol.22
, pp. 297-304
-
-
Erickson, G.M.1
-
14
-
-
0000344244
-
Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising
-
Erickson, G., and R. Jacobson. 1992. Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising. Management Science 38:1264-79.
-
(1992)
Management Science
, vol.38
, pp. 1264-1279
-
-
Erickson, G.1
Jacobson, R.2
-
16
-
-
0040362553
-
How big are the tax benefits of debt?
-
Graham, J. R. 2000. How big are the tax benefits of debt? Journal of Finance 55:1901-41.
-
(2000)
Journal of Finance
, vol.55
, pp. 1901-1941
-
-
Graham, J.R.1
-
17
-
-
0017505856
-
An empirical analysis of optimal advertising policy
-
Horsky, D. 1977. An empirical analysis of optimal advertising policy. Management Science 23: 1037-49.
-
(1977)
Management Science
, vol.23
, pp. 1037-1049
-
-
Horsky, D.1
-
18
-
-
77957259823
-
The economic aspects of advertising
-
Kaldor, N. 1950. The economic aspects of advertising. Review of Economic Studies 18:1-27.
-
(1950)
Review of Economic Studies
, vol.18
, pp. 1-27
-
-
Kaldor, N.1
-
19
-
-
0040211603
-
Strategic responses of incumbents to new entry: The effect of ownership structure, capital structure, and focus
-
Khanna, N., and S. Tice. 2000. Strategic responses of incumbents to new entry: The effect of ownership structure, capital structure, and focus. Review of Financial Studies 13:749-79.
-
(2000)
Review of Financial Studies
, vol.13
, pp. 749-779
-
-
Khanna, N.1
Tice, S.2
-
21
-
-
0000759207
-
Capital structure and product market rivalry: How do we reconcile theory and evidence?
-
Kovenock, D., and G. M. Phillips. 1995. Capital structure and product market rivalry: How do we reconcile theory and evidence? American Economic Review 85:403-8.
-
(1995)
American Economic Review
, vol.85
, pp. 403-408
-
-
Kovenock, D.1
Phillips, G.M.2
-
22
-
-
0031484752
-
Capital structure and product market behavior: An examination of plant exit and investment decisions
-
_. 1997. Capital structure and product market behavior: An examination of plant exit and investment decisions. Review of Financial Studies 10:767-803.
-
(1997)
Review of Financial Studies
, vol.10
, pp. 767-803
-
-
Kovenock, D.1
Phillips, G.M.2
-
23
-
-
8644291774
-
The impact of long-term client relationships on the performance of business service firms
-
Kumar, P. 1999. The impact of long-term client relationships on the performance of business service firms. Journal of Service Research 2:4-18.
-
(1999)
Journal of Service Research
, vol.2
, pp. 4-18
-
-
Kumar, P.1
-
24
-
-
0003389712
-
Optimal allocation of competitive marketing efforts: An empirical study
-
Lambin, J-J. 1970. Optimal allocation of competitive marketing efforts: An empirical study. Journal of Business 43:231-51.
-
(1970)
Journal of Business
, vol.43
, pp. 231-251
-
-
Lambin, J.-J.1
-
26
-
-
0000495344
-
Capital structure in repeated oligopolies
-
Maksimovic, V. 1988. Capital structure in repeated oligopolies. Rand Journal of Economics 19: 389-407.
-
(1988)
Rand Journal of Economics
, vol.19
, pp. 389-407
-
-
Maksimovic, V.1
-
27
-
-
84936823535
-
Price and advertising signals of product quality
-
Milgrom, P., and J. Roberts. 1986. Price and advertising signals of product quality. Journal of Political Economy 94:796-821.
-
(1986)
Journal of Political Economy
, vol.94
, pp. 796-821
-
-
Milgrom, P.1
Roberts, J.2
-
29
-
-
0000306101
-
Measuring market power in the ready-to-eat cereal industry
-
Nevo, A. 2001. Measuring market power in the ready-to-eat cereal industry. Econometrica 69: 307-42.
-
(2001)
Econometrica
, vol.69
, pp. 307-342
-
-
Nevo, A.1
-
30
-
-
0031161731
-
National brands versus private labels: An empirical study of competition, advertising, and collusion
-
Parker, P. M., and N. Kim. 1997. National brands versus private labels: An empirical study of competition, advertising, and collusion. European Management Journal 15:220-35.
-
(1997)
European Management Journal
, vol.15
, pp. 220-235
-
-
Parker, P.M.1
Kim, N.2
-
31
-
-
0002110167
-
Increased debt and industry product markets: An empirical analysis
-
Phillips, G. M. 1995. Increased debt and industry product markets: An empirical analysis. Journal of Financial Economics 37:189-238.
-
(1995)
Journal of Financial Economics
, vol.37
, pp. 189-238
-
-
Phillips, G.M.1
-
32
-
-
0001790929
-
Imperfect information and dynamic conjectural variations
-
Riordan, M. H. 1985. Imperfect information and dynamic conjectural variations. Rand Journal of Economics 16:41-50.
-
(1985)
Rand Journal of Economics
, vol.16
, pp. 41-50
-
-
Riordan, M.H.1
-
33
-
-
0001373213
-
An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
-
Roberts, M. J., and L. Samuelson. 1988. An empirical analysis of dynamic, nonprice competition in an oligopolistic industry. Rand Journal of Economics 19:200-220.
-
(1988)
Rand Journal of Economics
, vol.19
, pp. 200-220
-
-
Roberts, M.J.1
Samuelson, L.2
-
36
-
-
84986841600
-
Advertising conjectures and the nature of advertising competition in an oligopoly
-
Seldon, B. J., S. Banerjee, and R. G. Boyd. 1993. Advertising conjectures and the nature of advertising competition in an oligopoly. Managerial and Decision Economics 14:489-98.
-
(1993)
Managerial and Decision Economics
, vol.14
, pp. 489-498
-
-
Seldon, B.J.1
Banerjee, S.2
Boyd, R.G.3
-
37
-
-
0031286934
-
Pioneers' marketing mix reactions to entry in different competitive game structures: Theoretical analysis and empirical illustration
-
Shankar, V. 1997. Pioneers' marketing mix reactions to entry in different competitive game structures: Theoretical analysis and empirical illustration. Marketing Science 16:271-93.
-
(1997)
Marketing Science
, vol.16
, pp. 271-293
-
-
Shankar, V.1
-
38
-
-
0000600803
-
Oligopoly and financial structure: Comment
-
Showalter, D. M. 1995. Oligopoly and financial structure: Comment. American Economic Review 85:647-53.
-
(1995)
American Economic Review
, vol.85
, pp. 647-653
-
-
Showalter, D.M.1
-
39
-
-
0000903266
-
Advertising in competitive markets
-
Stegeman, M. 1991. Advertising in competitive markets. American Economic Review 81:210-23.
-
(1991)
American Economic Review
, vol.81
, pp. 210-223
-
-
Stegeman, M.1
-
40
-
-
0002082873
-
De gustibus non est disputandum [There is no disputing about tastes]
-
Stigler, G. J., and G. S. Becker. 1977. De gustibus non est disputandum [There is no disputing about tastes]. American Economic Review 67:76-90.
-
(1977)
American Economic Review
, vol.67
, pp. 76-90
-
-
Stigler, G.J.1
Becker, G.S.2
-
41
-
-
0005622429
-
Cutthroat competition and the long purse
-
Telser, L. G. 1966. Cutthroat competition and the long purse. Journal of Law and Economics 9: 259-77.
-
(1966)
Journal of Law and Economics
, vol.9
, pp. 259-277
-
-
Telser, L.G.1
-
42
-
-
0000095552
-
A heteroscedasticity-consistent covariance matrix estimator and a direct test for heteroscedasticity
-
White, H. 1980. A heteroscedasticity-consistent covariance matrix estimator and a direct test for heteroscedasticity. Econometrica 48:817-38.
-
(1980)
Econometrica
, vol.48
, pp. 817-838
-
-
White, H.1
-
43
-
-
0039066439
-
Survival of the fittest or the fattest? Exit and financing in the trucking industry
-
Zingales, L. 1998. Survival of the fittest or the fattest? Exit and financing in the trucking industry. Journal of Finance 53:905-38.
-
(1998)
Journal of Finance
, vol.53
, pp. 905-938
-
-
Zingales, L.1
|