When are moods most likely to influence consumers' product preferences? The role of mood focus and perceived relevance of moods

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 526-536

  White, Katherine ^a   McFarland, Cathy ^b  

^a UNIVERSITY OF CALGARY   (Canada)

^b SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349158936     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.004     Document Type: Article

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