Perceived corporate reputation and consumer satisfaction - An experimental exploration of causal relationships

Australasian Marketing Journal

Volumn 17, Issue 2, 2009, Pages 69-74

  Helm, Sabrina ^a   Garnefeld, Ina ^b   Tolsdorf, Julia ^c  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF PADERBORN   (Germany)

^c UNIVERSITY OF WITTEN HERDECKE   (Germany)

Author keywords

Causality; Consumer satisfaction; Corporate reputation; Experiment

Indexed keywords

EID: 68149100024     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.05.003     Document Type: Article

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