Exploring the potential of mass-customisation as an innovation in the express parcel delivery industry

International Journal of Business Innovation and Research

Volumn 3, Issue 6, 2009, Pages 634-650

  Aziz, Nisar Ahmed ^a   Sparrow, John ^b  

^a The Initiative of Management Excellence   (United Kingdom)

^b BIRMINGHAM CITY UNIVERSITY   (United Kingdom)

Author keywords

Critical incident technique; Express air cargo industry; Innovation; Mass customisation

Indexed keywords

EID: 67849090888     PISSN: 17510252     EISSN: 17510260     Source Type: Journal    
DOI: 10.1504/IJBIR.2009.027206     Document Type: Article

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