메뉴 건너뛰기




Volumn 49, Issue 1, 2009, Pages 93-103

Some assembly required: Comparing disclaimers in children's TV advertising in turkey and the united states

Author keywords

[No Author keywords available]

Indexed keywords


EID: 67651160776     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090023     Document Type: Article
Times cited : (13)

References (38)
  • 1
    • 67651152161 scopus 로고    scopus 로고
    • TAM-Television Audience Measurement
    • AGB Group
    • AGB Group. "TAM-Television Audience Measurement." June Records, 2001.
    • (2001) June Records
  • 2
    • 48349140344 scopus 로고    scopus 로고
    • Global Youth United
    • October 28
    • Arundhati, Parmar. "Global Youth United." Marketing News, October 28, 2002.
    • (2002) Marketing News
    • Arundhati, P.1
  • 3
    • 84985059198 scopus 로고
    • The Content of Children's Toy and Food Commercials
    • Atkin, Charles, and Gary Heald. "The Content of Children's Toy and Food Commercials." Journal of Communication 27, 1(1977):107-14.
    • (1977) Journal of Communication , vol.27 , Issue.1 , pp. 107-114
    • Atkin, C.1    Heald, G.2
  • 5
    • 67651164591 scopus 로고    scopus 로고
    • Bellis, Mory. Invention of Television, 2006: [URL: http://inventors.about.com
    • Bellis, Mory. "Invention of Television," 2006: [URL: http://inventors.about.com].
  • 6
    • 0025380996 scopus 로고
    • Children's Understanding of the Mitigating Function of Disclaimers
    • Bennett, Mark. "Children's Understanding of the Mitigating Function of Disclaimers." Journal of Social Psychology 130, 1(1990):29-37.
    • (1990) Journal of Social Psychology , vol.130 , Issue.1 , pp. 29-37
    • Bennett, M.1
  • 7
    • 84976933699 scopus 로고
    • Age Differences in Children's Perceptions of Message Intent: Responses to TV News, Commercials, Educational Spots, and Public Service Announcements
    • Blosser, Betsy J., and Donald F. Roberts. "Age Differences in Children's Perceptions of Message Intent: Responses to TV News, Commercials, Educational Spots, and Public Service Announcements." Communication Research 12, 4(1985):455-84.
    • (1985) Communication Research , vol.12 , Issue.4 , pp. 455-484
    • Blosser, B.J.1    Roberts, D.F.2
  • 8
    • 0010851176 scopus 로고
    • Sex and Decency Issue in Advertising: General International Dimensions
    • Boddewyn, Jean. "Sex and Decency Issue in Advertising: General International Dimensions." Business Horizon 34, 5(1991):13-22.
    • (1991) Business Horizon , vol.34 , Issue.5 , pp. 13-22
    • Boddewyn, J.1
  • 9
    • 56249093392 scopus 로고    scopus 로고
    • Annual Report
    • Central European Media Enterprises, URL
    • Central European Media Enterprises. "Annual Report," 2007: [URL: http://biz.yahoo.com/e/070301/cetv10-k.html].
    • (2007)
  • 10
    • 22344450672 scopus 로고    scopus 로고
    • Cultural Values Reflected in Chinese and U. S. Television Commercials
    • Cheng, Hong, and John C. Schweitzer. "Cultural Values Reflected in Chinese and U. S. Television Commercials." Journal of Advertising Research 36, 3(1996):27-45.
    • (1996) Journal of Advertising Research , vol.36 , Issue.3 , pp. 27-45
    • Cheng, H.1    Schweitzer, J.C.2
  • 12
    • 67651159903 scopus 로고    scopus 로고
    • Creatonic Media Research. A Brief History of TV in Turkey, 2001: [URL: http://209.35.221. 215/creatonic/tv/tvhist.htm].
    • Creatonic Media Research. "A Brief History of TV in Turkey," 2001: [URL: http://209.35.221. 215/creatonic/tv/tvhist.htm].
  • 13
    • 77956466970 scopus 로고
    • Standardized Multinational Advertising: The Influencing Factors
    • Duncan, Tom, and Jyotika Ramaprasad. "Standardized Multinational Advertising: The Influencing Factors." Journal of Advertising 24, 3(1995):55-68.
    • (1995) Journal of Advertising , vol.24 , Issue.3 , pp. 55-68
    • Duncan, T.1    Ramaprasad, J.2
  • 14
    • 0041081570 scopus 로고
    • Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance
    • Foxman, Ellen R., Darrell D. Muehling, and Patrick A. Moore. "Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance." Journal of Public Policy and Marketing 7 (1988):127-37.
    • (1988) Journal of Public Policy and Marketing , vol.7 , pp. 127-137
    • Foxman, E.R.1    Muehling, D.D.2    Moore, P.A.3
  • 15
    • 27644490586 scopus 로고    scopus 로고
    • Harmonious Regional Advertising Regulation
    • Gao, Zhihong. "Harmonious Regional Advertising Regulation" Journal of Advertising 34, 3(2005):75-87.
    • (2005) Journal of Advertising , vol.34 , Issue.3 , pp. 75-87
    • Gao, Z.1
  • 16
    • 67651161426 scopus 로고    scopus 로고
    • Hoek, Janet, and Kelly Laurence. Television Advertising to Children: An Analysis of Selected New Zealand Commercials. Marketing Bulletin, September 4, 1988.
    • Hoek, Janet, and Kelly Laurence. "Television Advertising to Children: An Analysis of Selected New Zealand Commercials." Marketing Bulletin, September 4, 1988.
  • 17
    • 67651159902 scopus 로고    scopus 로고
    • -, and Wendy Sheppard. Stereotyping in Advertisements Viewed by Children. Marketing Bulletin, September 1, 1990.
    • -, and Wendy Sheppard. "Stereotyping in Advertisements Viewed by Children." Marketing Bulletin, September 1, 1990.
  • 18
    • 0033237532 scopus 로고    scopus 로고
    • Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research
    • John, Deborah Roedder. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research." Journal of Consumer Research 26, 3(1999):183-213.
    • (1999) Journal of Consumer Research , vol.26 , Issue.3 , pp. 183-213
    • John, D.R.1
  • 21
    • 0004717807 scopus 로고    scopus 로고
    • Children and Television Advertising
    • Dorothy G. Singer and Jerome L. Singer, eds. Thousand Oaks, CA: Sage Publications
    • Kunkel, Dale. "Children and Television Advertising." In Handbook of Children and the Media, Dorothy G. Singer and Jerome L. Singer, eds. Thousand Oaks, CA: Sage Publications, 2001.
    • (2001) Handbook of Children and the Media
    • Kunkel, D.1
  • 22
    • 10844278390 scopus 로고    scopus 로고
    • Polish and American Print Ads: Functional, Individualistic, Collectivist, and Experiential Appeals
    • Lepkowska-White, Elzbieta. "Polish and American Print Ads: Functional, Individualistic, Collectivist, and Experiential Appeals." Journal of Global Marketing 17, 4(2004):75-92.
    • (2004) Journal of Global Marketing , vol.17 , Issue.75-92 , pp. 4
    • Lepkowska-White, E.1
  • 23
    • 84985097752 scopus 로고
    • Effects of Television Commercial Disclaimers on the Product Expectations of Children
    • Liebert, Diane E., Joyce N. Sprafkin, Robert M. Liebert, and Eli A. Rubinstein. "Effects of Television Commercial Disclaimers on the Product Expectations of Children." Journal of Communication 27, 1(1977):118-24.
    • (1977) Journal of Communication , vol.27 , Issue.1 , pp. 118-124
    • Liebert, D.E.1    Sprafkin, J.N.2    Liebert, R.M.3    Rubinstein, E.A.4
  • 24
    • 0347841664 scopus 로고
    • Can and Should the FTC Restrict Advertising to Children
    • Mazis, Michael B. "Can and Should the FTC Restrict Advertising to Children." Advances in Consumer Research 6(1979):3-6.
    • (1979) Advances in Consumer Research , vol.6 , pp. 3-6
    • Mazis, M.B.1
  • 25
    • 0003129092 scopus 로고
    • A Framework for Evaluating Consumer Information Regulation
    • -, Richard Staelin, Howard Beales, and Steven Salop. "A Framework for Evaluating Consumer Information Regulation." Journal of Marketing 45, 1(1981):11-21.
    • (1981) Journal of Marketing , vol.45 , Issue.1 , pp. 11-21
    • Mazis, M.B.1    Staelin, R.2    Beales, H.3    Salop, S.4
  • 26
    • 0001251771 scopus 로고    scopus 로고
    • Standardization Versus Adaptation of International Advertising Strategies: Toward a Framework
    • Papavassiliou, Nikolas, and Vlasis Stathakopoulos. "Standardization Versus Adaptation of International Advertising Strategies: Toward a Framework." European Journal of Marketing 31, 7(1997):504-27.
    • (1997) European Journal of Marketing , vol.31 , Issue.7 , pp. 504-527
    • Papavassiliou, N.1    Stathakopoulos, V.2
  • 27
    • 0001220166 scopus 로고
    • Reliability of Normal Data Based on Qualitative Judgments
    • Perreault, William D., and Laurence E. Leigh. "Reliability of Normal Data Based on Qualitative Judgments." Journal of Marketing Research 26, 2(1989):135-48.
    • (1989) Journal of Marketing Research , vol.26 , Issue.2 , pp. 135-148
    • Perreault, W.D.1    Leigh, L.E.2
  • 28
    • 0013339911 scopus 로고    scopus 로고
    • The Law of Misleading Advertising: An Examination of the Difference between Common and Civil Law Countries
    • Petty, Ross D. "The Law of Misleading Advertising: An Examination of the Difference between Common and Civil Law Countries." International Journal of Advertising 15, 1(1996):33-47.
    • (1996) International Journal of Advertising , vol.15 , Issue.1 , pp. 33-47
    • Petty, R.D.1
  • 29
    • 0002743120 scopus 로고
    • Children and Commercial Persuasion: An Attribution Theory Analysis
    • Robertson, Thomas S., and John R. Rossiter. "Children and Commercial Persuasion: An Attribution Theory Analysis." Journal of Consumer Research 1, 1(1974):13-20.
    • (1974) Journal of Consumer Research , vol.1 , Issue.1 , pp. 13-20
    • Robertson, T.S.1    Rossiter, J.R.2
  • 30
    • 0002387362 scopus 로고
    • Global Television Advertising Restrictions: The Case of Socially Sensitive Products
    • Shao, Alan T., and John S. Hill. "Global Television Advertising Restrictions: The Case of Socially Sensitive Products." International Journal of Advertising 13, 4(1994):347-66.
    • (1994) International Journal of Advertising , vol.13 , Issue.4 , pp. 347-366
    • Shao, A.T.1    Hill, J.S.2
  • 31
    • 0346869980 scopus 로고
    • The Incidence and Characteristics of Disclaimers in Children's Television Advertising
    • Stern, Bruce L., and Robert R. Harmon. "The Incidence and Characteristics of Disclaimers in Children's Television Advertising." Journal of Advertising 13, 2(1984):12-16.
    • (1984) Journal of Advertising , vol.13 , Issue.2 , pp. 12-16
    • Stern, B.L.1    Harmon, R.R.2
  • 33
    • 0039894630 scopus 로고
    • Can Young Children Understand Disclaimers in Television Commercials
    • Stutts, Mary Ann, and Garland G. Hunnicutt. "Can Young Children Understand Disclaimers in Television Commercials" Journal of Advertising 16, 1(1987):41-46.
    • (1987) Journal of Advertising , vol.16 , Issue.1 , pp. 41-46
    • Stutts, M.A.1    Hunnicutt, G.G.2
  • 34
    • 67651166206 scopus 로고    scopus 로고
    • Turkish Advertising Association. Advertising Regulations, 2007: [URL: http://www.rd.org.tr.]. Vollmer, Christopher, and Geoffrey Precourt. Always On, Advertising, Marketing, and Media in an Era of Consumer Control. New York: McGraw-Hill, 2008.
    • Turkish Advertising Association. "Advertising Regulations," 2007: [URL: http://www.rd.org.tr.]. Vollmer, Christopher, and Geoffrey Precourt. Always On, Advertising, Marketing, and Media in an Era of Consumer Control. New York: McGraw-Hill, 2008.
  • 35
    • 67651155327 scopus 로고
    • Recent FTC Actions: Implications for the Advertising Strategist
    • Wilkes, Robert L., and James B. Wilcox. "Recent FTC Actions: Implications for the Advertising Strategist." Journal of Marketing 38, 1(1974):55-61.
    • (1974) Journal of Marketing , vol.38 , Issue.1 , pp. 55-61
    • Wilkes, R.L.1    Wilcox, J.B.2
  • 36
    • 84909535871 scopus 로고
    • Comparison Advertising: Problems and Potential
    • Wilkie, Wlliam L., and Paul Farris. "Comparison Advertising: Problems and Potential." Journal of Marketing 39, 4(1975):7-15.
    • (1975) Journal of Marketing , vol.39 , Issue.4 , pp. 7-15
    • Wilkie, W.L.1    Farris, P.2
  • 37
    • 0041048711 scopus 로고
    • Marketing's 'Scarlet Letter': The Theory and Practice of Corrective Advertising
    • -, Dennis L. McNeill, and Michael B. Mazis. "Marketing's 'Scarlet Letter': The Theory and Practice of Corrective Advertising." Journal of Marketing 48, 2(1984):11-31.
    • (1984) Journal of Marketing , vol.48 , Issue.2 , pp. 11-31
    • Wilkie, W.L.1    Farris, P.2    McNeill, D.L.3    Mazis, M.B.4
  • 38
    • 84869536870 scopus 로고    scopus 로고
    • Boom in Developing Ad Markets, Gloom in West
    • ZenithOptimedia, URL:, © Copyright Advertising Research Foundation
    • ZenithOptimedia. "Boom in Developing Ad Markets, Gloom in West," 2007: [URL: http:www.marketingcharts.com]. © Copyright Advertising Research Foundation 2009
    • (2007)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.