-
3
-
-
53349087354
-
A brief word about advertising
-
Black, Vaughn, (1988) A brief word about advertising. Ottawa Law Review, 20(3), 509–557.
-
(1988)
Ottawa Law Review
, vol.20
, Issue.3
, pp. 509-557
-
-
Black, V.1
-
4
-
-
0002123415
-
Advertising regulation in Australia: An evaluation
-
Blakeney, Michael, and Barnes, Shenagh, (1982) Advertising regulation in Australia: an evaluation. Adelaide Law Review, 8(1), 29–60.
-
(1982)
Adelaide Law Review
, vol.8
, Issue.1
, pp. 29-60
-
-
Blakeney, M.1
Barnes, S.2
-
5
-
-
10444273902
-
The Swedish consumer ombudsman system of advertising self-regulation
-
Boddewyn, J.J., (1985) The Swedish consumer ombudsman system of advertising self-regulation. Journal of Consumer Affairs, 19(1), 140–162.
-
(1985)
Journal of Consumer Affairs
, vol.19
, Issue.1
, pp. 140-162
-
-
Boddewyn, J.J.1
-
7
-
-
85064031115
-
EC draft directive would permit comparative advertising
-
30 May)
-
Bureau of National Affairs (1991) EC draft directive would permit comparative advertising. Antitrust and Trade Regulation Reporter, 60 (30 May), p. 762.
-
(1991)
Antitrust and Trade Regulation Reporter
, vol.60
, pp. 762
-
-
-
8
-
-
10444242219
-
Unlawful Publication under Dutch and European law—defamation, libel, and advertising
-
Dommering, Egbert, (1992). Unlawful Publication under Dutch and European law—defamation, libel, and advertising, Media Law and Practice, 13(4) 262–270.
-
(1992)
Media Law and Practice
, vol.13
, Issue.4
, pp. 262-270
-
-
Dommering, E.1
-
9
-
-
10444226972
-
Networks hit for ad clearance cuts
-
Gordon, Richard L., (1988) Networks hit for ad clearance cuts. Advertising Age, 59(37) 6.
-
(1988)
Advertising Age
, vol.59
, Issue.37
, pp. 6
-
-
Gordon, R.L.1
-
10
-
-
10444231649
-
Control of advertising in the United States and Germany: Volkswagen has a better idea
-
Grimes, Warren S., (1971) Control of advertising in the United States and Germany: Volkswagen has a better idea. Harvard Law Review, 84(8), 1769–1800.
-
(1971)
Harvard Law Review
, vol.84
, Issue.8
, pp. 1769-1800
-
-
Grimes, W.S.1
-
13
-
-
0141798508
-
The miscomprehension of mass-media advertising claims: A re-analysis of benchmark data
-
June/July
-
Jacoby, Jacob, & Hoyer, Wayne D., (1990). The miscomprehension of mass-media advertising claims: a re-analysis of benchmark data. Journal of Advertising Research, 29 (June/July), 9–16.
-
(1990)
Journal of Advertising Research
, vol.29
, pp. 9-16
-
-
Jacoby, J.1
Hoyer, W.D.2
-
14
-
-
33947216982
-
The New Zealand Fair Trading Act of 1986: Deceptive advertising
-
Lysonski, Steven, & Duffy, Michael F., (1992) ‘The New Zealand Fair Trading Act of 1986: deceptive advertising. Journal of Consumer Affairs, 26(1), 177–199.
-
(1992)
Journal of Consumer Affairs
, vol.26
, Issue.1
, pp. 177-199
-
-
Lysonski, S.1
Duffy, M.F.2
-
15
-
-
85064028523
-
Misleading advertising guidelines: Canada
-
September
-
McCormack, Stuart C., (1993), Misleading advertising guidelines: Canada. International Media Law Journal, September, pp. 69–71.
-
(1993)
International Media Law Journal
, pp. 69-71
-
-
McCormack, S.C.1
-
16
-
-
85064028952
-
Advertising regulation in Japan and the USA: An introductory comparison
-
Miracle, Gordon E., (1985) Advertising regulation in Japan and the USA: an introductory comparison. Waesda Business and Economic Studies, 21, 35–69.
-
(1985)
Waesda Business and Economic Studies
, vol.21
, pp. 35-69
-
-
Miracle, G.E.1
-
18
-
-
10444256910
-
The German law of unfair competition and the Common Market
-
Mollering, Jurgen, (1991) The German law of unfair competition and the Common Market. Media Law and Practice, 12, 16–20.
-
(1991)
Media Law and Practice
, vol.12
, pp. 16-20
-
-
Mollering, J.1
-
19
-
-
10444282557
-
Advertising standards in court
-
September
-
Newell, Cora S., (1989) Advertising standards in court. New Law Journal, September, pp. 1161–1162.
-
(1989)
New Law Journal
, pp. 1161-1162
-
-
Newell, C.S.1
-
21
-
-
0007126034
-
Joe Camel and the commission: The real legal issues
-
Petty, Ross D., (1993a) Joe Camel and the commission: the real legal issues. Journal of Public Policy and Marketing, 12(2), 276–279.
-
(1993)
Journal of Public Policy and Marketing
, vol.12
, Issue.2
, pp. 276-279
-
-
Petty, R.D.1
-
22
-
-
84995176756
-
Let's not dam(n) the courts with more damage litigation: A comment on Frederickson's ‘recovery for false advertising…
-
Petty, Ross D., (1993b) Let's not dam(n) the courts with more damage litigation: a comment on Frederickson's ‘recovery for false advertising…’. American Business Law Journal, 31(1) 165–187.
-
(1993)
American Business Law Journal
, vol.31
, Issue.1
, pp. 165-187
-
-
Petty, R.D.1
-
23
-
-
0039302497
-
Advertising challenges: A strategic framework and current review
-
Petty, Ross D., Kopp, Robert J., (1995) Advertising challenges: a strategic framework and current review. Journal of Advertising Research, 35(2), 41–55.
-
(1995)
Journal of Advertising Research
, vol.35
, Issue.2
, pp. 41-55
-
-
Petty, R.D.1
Kopp, R.J.2
-
24
-
-
21844505059
-
Comparative advertising in Europe: Will the proposed directive harmonize across the Atlantic?
-
forthcoming
-
Petty, Ross D., & Spink, Paul M., (1995) Comparative advertising in Europe: will the proposed directive harmonize across the Atlantic? Journal of Public Policy and Marketing, 14(2), forthcoming.
-
(1995)
Journal of Public Policy and Marketing
, vol.14
, Issue.2
-
-
Petty, R.D.1
Spink, P.M.2
-
26
-
-
84952131079
-
Satellite television advertising and the regulatory conflict in Western Europe
-
–, 56
-
Pridgen, Dee, (1985) Satellite television advertising and the regulatory conflict in Western Europe. Journal of Advertising, 14(1), 23–29, 56.
-
(1985)
Journal of Advertising
, vol.14
, Issue.1
, pp. 23-29
-
-
Pridgen, D.1
-
27
-
-
10444230039
-
Enhancing the flow of information in the marketplace: From caveat emptor to Virginia Pharmacy and beyond at the Federal Trade Commission
-
Pridgen, Dee, & Preston, Ivan L., (1980) Enhancing the flow of information in the marketplace: from caveat emptor to Virginia Pharmacy and beyond at the Federal Trade Commission. Georgia Law Review, 14(4), 635–680.
-
(1980)
Georgia Law Review
, vol.14
, Issue.4
, pp. 635-680
-
-
Pridgen, D.1
Preston, I.L.2
-
30
-
-
0009277884
-
-
3rd edn, London: Penguin Books
-
Robertson, Geoffrey, & Nicol, Andrew, (1992) Media Law (3rd edn). London: Penguin Books.
-
(1992)
Media Law
-
-
Robertson, G.1
Nicol, A.2
-
31
-
-
0012038225
-
Self-regulation and magazine advertising
-
Rotfeld, Herbert J., & Parsons, Patrick R., (1989) Self-regulation and magazine advertising. Journal of Advertising, 18(4), 33–40.
-
(1989)
Journal of Advertising
, vol.18
, Issue.4
, pp. 33-40
-
-
Rotfeld, H.J.1
Parsons, P.R.2
-
32
-
-
0040243542
-
Self-regulation and television advertising
-
Rotfeld, Herbert J., Abernathy, Avery M., & Parsons, Patrick R., (1990) Self-regulation and television advertising. Journal of Advertising, 19(4), 18–26.
-
(1990)
Journal of Advertising
, vol.19
, Issue.4
, pp. 18-26
-
-
Rotfeld, H.J.1
Abernathy, A.M.2
Parsons, P.R.3
-
33
-
-
10444226973
-
Law and practice relating to misleading advertising in the member states of the EC
-
Schricker, Gerhard, (1990) Law and practice relating to misleading advertising in the member states of the EC. International Review of Industrial Property and Copyright Law, 21(5), 620–644.
-
(1990)
International Review of Industrial Property and Copyright Law
, vol.21
, Issue.5
, pp. 620-644
-
-
Schricker, G.1
-
34
-
-
10444243026
-
International advertising: Regulatory pitfalls for the unwary marketer
-
Tracey, Peter L., (1989) International advertising: regulatory pitfalls for the unwary marketer. Dickinson Journal of International Law, 7(2), 229–252.
-
(1989)
Dickinson Journal of International Law
, vol.7
, Issue.2
, pp. 229-252
-
-
Tracey, P.L.1
|