Pioneering plus a broad product line strategy: Higher profits or deeper losses?

Management Science

Volumn 55, Issue 6, 2009, Pages 958-967

  Boulding, William ^a   Christen, Markus ^b  

^a DUKE UNIVERSITY   (United States)

^b INSEAD   (Singapore)

Author keywords

Business unit profitability; IV estimation; Pioneering; Preemption; Product line strategy

Indexed keywords

BUSINESS UNIT PROFITABILITY; IV ESTIMATION; PIONEERING; PREEMPTION; PRODUCT LINE STRATEGY;

COMMERCE; COMPETITION; COSTS; ESTIMATION; MARKETING; STRATEGIC PLANNING;

EARNINGS;

EID: 67651083306     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.0997     Document Type: Article

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