Predicting health plan member retention from satisfaction surveys: The moderating role of intention and complaint voicing

Health Marketing Quarterly

Volumn 25, Issue 4, 2008, Pages 383-404

  Huppertz, John W ^a  

^a CLARKSON UNIVERSITY   (United States)

Author keywords

Complaint; Disenrollment; Health plan; HMO; Intention; Retention; Satisfaction

Indexed keywords

ARTICLE; BEHAVIOR; CONSUMER; HEALTH CARE SURVEY; HEALTH INSURANCE; HUMAN; LONGITUDINAL STUDY; METHODOLOGY; ORGANIZATION AND MANAGEMENT; STANDARD; STATISTICS;

CONSUMER SATISFACTION; HEALTH CARE SURVEYS; HUMANS; INTENTION; LONGITUDINAL STUDIES; MANAGED CARE PROGRAMS;

EID: 67650065520     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802135757     Document Type: Article

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