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Volumn 6, Issue 4, 2004, Pages 43-65

Results of a qualitative approach to menu planning using control and experimental groups

Author keywords

Menu planning; Menu planning qualitative variables

Indexed keywords


EID: 67650056825     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v06n04_03     Document Type: Article
Times cited : (19)

References (16)
  • 1
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    • Menu Sales Mix Analysis Revisited: An Economic Approach
    • Beran, B., 1995. Menu Sales Mix Analysis Revisited:An Economic Approach. Hospitality Research Journal, 18(3):125–141.
    • (1995) Hospitality Research Journal , vol.18 , Issue.3 , pp. 125-141
    • Beran, B.1
  • 6
    • 0037879806 scopus 로고    scopus 로고
    • Perceptions of the first time restaurant customer
    • Johns, N., and Kivela, J., 2001. Perceptions of the first time restaurant customer. Food Service Technology, 1(1):5–11.
    • (2001) Food Service Technology , vol.1 , Issue.1 , pp. 5-11
    • Johns, N.1    Kivela, J.2
  • 10
    • 64049119788 scopus 로고    scopus 로고
    • Consumer research in the restaurant environment, Part 3: Data collection and interpretation of findings
    • Kivela, J., Inbakaran, R., and Reece, J., 2000. Consumer research in the restaurant environment, Part 3:Data collection and interpretation of findings. International Journal of Contemporary Hospitality Management, 12(1):13–30.
    • (2000) International Journal of Contemporary Hospitality Management , vol.12 , Issue.1 , pp. 13-30
    • Kivela, J.1    Inbakaran, R.2    Reece, J.3
  • 11
    • 85167018782 scopus 로고    scopus 로고
    • Critical service encounters in Hong Kong restaurants: What the visitors are saying
    • Kivela, J., 2001. Critical service encounters in Hong Kong restaurants:What the visitors are saying. Journal of Tourism, 49(2):87–97.
    • (2001) Journal of Tourism , vol.49 , Issue.2 , pp. 87-97
    • Kivela, J.1
  • 12
    • 0037541789 scopus 로고    scopus 로고
    • Diagnosing favourable and unfavourable service encounters in restaurants
    • Kivela, J., and Chu, Y. M.C., 2001. Diagnosing favourable and unfavourable service encounters in restaurants. Journal of Hospitality and Tourism Research, 25(3):251–271.
    • (2001) Journal of Hospitality and Tourism Research , vol.25 , Issue.3 , pp. 251-271
    • Kivela, J.1    Chu, Y.M.C.2
  • 14
    • 0010828969 scopus 로고
    • Restaurant Advertising: Appeals and consumers' intentions
    • Lewis, R. C., 1981. Restaurant Advertising:Appeals and consumers' intentions. Journal of Advertising Research, 21(5):69–74.
    • (1981) Journal of Advertising Research , vol.21 , Issue.5 , pp. 69-74
    • Lewis, R.C.1
  • 15
    • 85167022700 scopus 로고
    • 3rd. (Edn.), New York: Van Nostrand Reinhold
    • Miller, J. E., 1992. Menu Planning & Strategy, 3rd. (Edn.), New York:Van Nostrand Reinhold.
    • (1992) Menu Planning & Strategy
    • Miller, J.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.