Consumer perceptions of business-to-consumer relationships in electronic retail environments: A means-end chain approach

Journal of Relationship Marketing

Volumn 7, Issue 1, 2008, Pages 5-27

  Kearns, Ryan ^a   Hair, Neil ^a  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Business to consumer; Internet; Means end; Online; Perception of relationship; Personal construct theory; Personal values; Retail

Indexed keywords

EID: 67649209787     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660802067841     Document Type: Conference Paper

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