Influence of contagious versus noncontagious product groupings on consumer preferences

Journal of Consumer Research

Volumn 36, Issue 1, 2009, Pages 73-82

  Mishra, Arul ^a  

^a UNIVERSITY OF UTAH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649202312     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/595716     Document Type: Article

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