Map relationships: It's time to think strategically about positioning and image data

Marketing Research

Volumn 13, Issue 3, 2001, Pages 23-33

  Whitlark, David B ^a   Smith, Scott M ^a,b   Schmalensee, Diane H ^c  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b SurveyProcom ^*

^c Schmalensee Partners   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77449091708     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Benzecri, J. P. (1992), Correspondence Analysis Handbook. New York: Marcel Dekker.
2. Carroll, I. Douglas, Paul E. Green, and Catherine M. Schaffer (1986), "Interpoint Distance Comparisons in Correspondence Analysis," Journal of Marketing Research, (23), 271-280.
3. Clausen, Sten-Erik (1998), Applied Correspondence Analysis: An Introduction. Thousand Oaks, CA: Sage Publications.
4. Haberman, Shelby J. (1978), Analysis of Qualitative Data, Volume 1. New York: Academic Press.
5. Haberman, Shelby J. (1973), "The Analysis of Residuals in Cross-Classified Tables," Biometrics. (29), 205-220.