Beyond plain vanilla: Modeling joint product assortment and pricing decisions

Quantitative Marketing and Economics

Volumn 7, Issue 2, 2009, Pages 105-146

  Draganska, Michaela ^a   Mazzeo, Michael ^b   Seim, Katja ^c  

^a STANFORD UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Discrete games; Multi product firms; Product assortment decisions

Indexed keywords

EID: 67349192283     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-008-9047-7     Document Type: Article

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