메뉴 건너뛰기




Volumn 71, Issue 2, 2009, Pages 528-538

Exposure order effects and advertising competition

Author keywords

Advertising order effects; Primacy; Recency

Indexed keywords


EID: 67349113400     PISSN: 01672681     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jebo.2009.04.012     Document Type: Article
Times cited : (11)

References (10)
  • 2
    • 24644436592 scopus 로고    scopus 로고
    • Message order effects and gender differences in advertising persuasion
    • Brunel F.F., and Nelson M.R. Message order effects and gender differences in advertising persuasion. Journal of Advertising Research 43 (2003) 330-341
    • (2003) Journal of Advertising Research , vol.43 , pp. 330-341
    • Brunel, F.F.1    Nelson, M.R.2
  • 5
    • 21344498664 scopus 로고
    • Message order effects in persuasion: an attitude strength perspective
    • Haugtvedt C.P., and Wegener D.T. Message order effects in persuasion: an attitude strength perspective. Journal of Consumer Research 21 (1994) 205-218
    • (1994) Journal of Consumer Research , vol.21 , pp. 205-218
    • Haugtvedt, C.P.1    Wegener, D.T.2
  • 7
    • 0007256808 scopus 로고
    • Interest, media, and order effects in persuasive communications
    • Lana R.E. Interest, media, and order effects in persuasive communications. Journal of Psychology 56 (1963) 9-13
    • (1963) Journal of Psychology , vol.56 , pp. 9-13
    • Lana, R.E.1
  • 8
    • 48849102545 scopus 로고    scopus 로고
    • The effects of exposure-order and market entry-information on brand preference: a dual process model
    • Niedrich R.W., and Swain S.D. The effects of exposure-order and market entry-information on brand preference: a dual process model. Journal of the Academy of Marketing Science 36 (2008) 309-321
    • (2008) Journal of the Academy of Marketing Science , vol.36 , pp. 309-321
    • Niedrich, R.W.1    Swain, S.D.2
  • 9
    • 67349275483 scopus 로고    scopus 로고
    • Shapiro, J.M., 2006. A memory-jamming theory of advertising. SSRN Working Paper Available at http://ssrn.com/abstract=903474.
    • Shapiro, J.M., 2006. A "memory-jamming" theory of advertising. SSRN Working Paper Available at http://ssrn.com/abstract=903474.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.