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Volumn 71, Issue 2, 2009, Pages 528-538
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Exposure order effects and advertising competition
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Author keywords
Advertising order effects; Primacy; Recency
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Indexed keywords
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EID: 67349113400
PISSN: 01672681
EISSN: None
Source Type: Journal
DOI: 10.1016/j.jebo.2009.04.012 Document Type: Article |
Times cited : (11)
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References (10)
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