An empirical investigation into the excessive-choice effect

American Journal of Agricultural Economics

Volumn 91, Issue 3, 2009, Pages 810-825

  Arunachalam, Bharath ^a   Henneberry, Shida R ^a   Lusk, Jayson L ^a   Norwood, F Bailey ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Choice; Consumer behavior; Excessive choice; Tyranny of choice; Variety

Indexed keywords

CONSUMPTION BEHAVIOR; DISCRETE CHOICE ANALYSIS; EXPERIMENTAL STUDY; MODELING;

EID: 67049162351     PISSN: 00029092     EISSN: 14678276     Source Type: Journal    
DOI: 10.1111/j.1467-8276.2009.01260.x     Document Type: Article

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