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Volumn 171, Issue 2, 2007, Pages 49-63

Le luxe peut être cher, mais est-il toujours rare?

(1)  Par, Catry Bernard a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 66749146302     PISSN: 03384551     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (10)

References (11)
  • 1
    • 66749159960 scopus 로고    scopus 로고
    • e édition, Economica, Paris, 2003. Business Week, Dossier DesignerCars, 16 février 2004, p. 36-44.
    • e édition, Economica, Paris, 2003. Business Week, Dossier "DesignerCars", 16 février 2004, p. 36-44.
  • 3
    • 66749090092 scopus 로고    scopus 로고
    • The New Strategic Brand Management, Kogan Page, London, 2004
    • 4 mars
    • Kapferer J. N., The New Strategic Brand Management, Kogan Page, London, 2004. Le Monde, Dossier «Mode», 4 mars 2005.
    • (2005) Le Monde, Dossier Mode
    • Kapferer, J.N.1
  • 4
    • 66749128748 scopus 로고    scopus 로고
    • Cartier n'est plus un Must du Luxe
    • février
    • Miel M., «Cartier n'est plus un Must du Luxe», Management, février 2003, p. 24-25.
    • (2003) Management , pp. 24-25
    • Miel, M.1
  • 6
    • 0039498822 scopus 로고    scopus 로고
    • The mass marketing of luxury
    • November- December
    • Nueno J. L., Quelch J., "The mass marketing of luxury", Business Horizons, November- December 1998.
    • (1998) Business Horizons
    • Nueno, J.L.1    Quelch, J.2
  • 7
    • 38249033286 scopus 로고
    • Marketing the premium product
    • May-June
    • Quelch J., "Marketing the premium product", Business Horizons, May-June 1987.
    • (1987) Business Horizons
    • Quelch, J.1
  • 10
    • 4444293886 scopus 로고    scopus 로고
    • Columbia University Press, New York
    • Twitchell J. B., Living it Up, Columbia University Press, New York, 2002.
    • (2002) Living it Up
    • Twitchell, J.B.1
  • 11
    • 0032141181 scopus 로고    scopus 로고
    • Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies
    • August
    • Wong N. Y., Ahuvia A. C., "Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies", Psychology and Marketing, vol. 15, August 1998, p. 423-441.
    • (1998) Psychology and Marketing , vol.15 , pp. 423-441
    • Wong, N.Y.1    Ahuvia, A.C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.