-
1
-
-
0024406917
-
Alcohol advertising, consumption and abuse: A covariance-structural modelling look at Strickland's data
-
ADLAF, E. M. & KOHN, P. M. (1989) Alcohol advertising, consumption and abuse: a covariance-structural modelling look at Strickland's data, British Journal of Addiction, 84, 749-757.
-
(1989)
British Journal of Addiction
, vol.84
, pp. 749-757
-
-
Adlaf, E.M.1
Kohn, P.M.2
-
2
-
-
0024203860
-
Television advertisements for alcoholic drinks do reinforce underage drinking
-
AITKEN, P., EADIE, D. & LEATHAR, D. (1988) Television advertisements for alcoholic drinks do reinforce underage drinking, British Journal of Addiction, 83, 1399-1419.
-
(1988)
British Journal of Addiction
, vol.83
, pp. 1399-1419
-
-
Aitken, P.1
Eadie, D.2
Leathar, D.3
-
3
-
-
0000423153
-
The role of alcohol advertising in excessive and hazardous drinking
-
ATKIN, C., NEUENDORF, K. & MCDERMOTT, S. (1983) The role of alcohol advertising in excessive and hazardous drinking, Journal of Drug Education, 13, 313-325.
-
(1983)
Journal of Drug Education
, vol.13
, pp. 313-325
-
-
Atkin, C.1
Neuendorf, K.2
Mcdermott, S.3
-
4
-
-
84985097643
-
Teenage drinking: Does advertising make a difference?
-
ATKIN, C. K., HOCKING, J. & BLOCK, M. (1984) Teenage drinking: does advertising make a difference? Journal of Communication, 34, 157-167.
-
(1984)
Journal of Communication
, vol.34
, pp. 157-167
-
-
Atkin, C.K.1
Hocking, J.2
Block, M.3
-
5
-
-
0005508241
-
The effects of alcohol advertising
-
KINNEAR, T. C. (Ed.) (Provo, Utah, Association for Consumer Research)
-
ATKIN, C. K. & BLOCK, M. (1984) The effects of alcohol advertising, in: KINNEAR, T. C. (Ed.) Advances in Consumer Research, pp. 688-693 (Provo, Utah, Association for Consumer Research).
-
(1984)
Advances in Consumer Research
, pp. 688-693
-
-
Atkin, C.K.1
Block, M.2
-
6
-
-
0025020678
-
Effects of televised alcohol messages on teenage drinking patterns
-
ATKIN, C. K. (1990) Effects of televised alcohol messages on teenage drinking patterns, Journal of Adolescent Health Care, 11, 10-24.
-
(1990)
Journal of Adolescent Health Care
, vol.11
, pp. 10-24
-
-
Atkin, C.K.1
-
7
-
-
0003547941
-
-
Englewood Cliffs, NJ, Prentice-Hall
-
BANDURA, A. (1977) Social Learning Theory (Englewood Cliffs, NJ, Prentice-Hall).
-
(1977)
Social Learning Theory
-
-
Bandura, A.1
-
8
-
-
0002686712
-
Convergent findings increase our understanding of how advertising works
-
BLAIR, M. H. & ROSENBERG, K. E. (1994) Convergent findings increase our understanding of how advertising works, Journal of Advertising Research, 34, 35-45.
-
(1994)
Journal of Advertising Research
, vol.34
, pp. 35-45
-
-
Blair, M.H.1
Rosenberg, K.E.2
-
9
-
-
0027937542
-
Alcohol in the mass media and drinking be adolescents: A longitudinal study
-
CONNOLLY, G., CASSWELL, S., ZHANG, J. F. & SILVA, P. (1994) Alcohol in the mass media and drinking be adolescents: a longitudinal study, Addiction, 89, 1255-1263.
-
(1994)
Addiction
, vol.89
, pp. 1255-1263
-
-
Connolly, G.1
Casswell, S.2
Zhang, J.F.3
Silva, P.4
-
10
-
-
7144239943
-
-
Wellington, Department of Statistics
-
DEPARTMENT OF STATISTICS (1994) Consumer Expenditure 1994 (Wellington, Department of Statistics).
-
(1994)
Consumer Expenditure 1994
-
-
-
12
-
-
0003430621
-
-
Oxford, Oxford University Press
-
EDWARDS, G., ANDERSON, P., BABOR, T. F., CASSWELL, S. et al. (1994) Alcohol Policy and the Public Good (Oxford, Oxford University Press).
-
(1994)
Alcohol Policy and the Public Good
-
-
Edwards, G.1
Anderson, P.2
Babor, T.F.3
Casswell, S.4
-
14
-
-
0028286885
-
The effects of television beer advertising on children
-
GRUBE, J. W. & WALLACK, L. (1994) The effects of television beer advertising on children, American Journal of Public Health, 84, 254-259.
-
(1994)
American Journal of Public Health
, vol.84
, pp. 254-259
-
-
Grube, J.W.1
Wallack, L.2
-
16
-
-
0345934374
-
Humanistic advertising: A holistic cultural perspective
-
LANNON, J. & COOPER, P. (1983) Humanistic advertising: a holistic cultural perspective, International Journal of Advertising, 2, 195-213.
-
(1983)
International Journal of Advertising
, vol.2
, pp. 195-213
-
-
Lannon, J.1
Cooper, P.2
-
17
-
-
0040321074
-
The importance of likeability as a measure of television advertising effectiveness
-
LEATHER, P., MCKECHNIE, S. & AMIRKHANIAN, M. (1994) The importance of likeability as a measure of television advertising effectiveness, International Journal of Advertising, 13, 265-280.
-
(1994)
International Journal of Advertising
, vol.13
, pp. 265-280
-
-
Leather, P.1
Mckechnie, S.2
Amirkhanian, M.3
-
18
-
-
0000225960
-
Attitudes and attitude change
-
LINDZEY, G. & ARONSON, E. (Eds) New York, Random House
-
MCQUIRE, W. J. (1985) Attitudes and attitude change, in: LINDZEY, G. & ARONSON, E. (Eds) Handbook of Social Psychology, Vol. II, Special fields and applications, 3rd edn (New York, Random House).
-
(1985)
Handbook of Social Psychology, Vol. II, Special Fields and Applications, 3rd Edn
, vol.2
-
-
Mcquire, W.J.1
-
19
-
-
77953970829
-
The elaboration likelihood model of persuasion
-
BERKOWITZ, L. (Ed.) San Diego, CA, Academic Press
-
PETTY, R. E. & CACIOPPO, J. T. (1986) The elaboration likelihood model of persuasion, in: BERKOWITZ, L. (Ed.) Advances in Experimental Social Psychology, Vol. 19, pp. 123-205, (San Diego, CA, Academic Press).
-
(1986)
Advances in Experimental Social Psychology
, vol.19
, pp. 123-205
-
-
Petty, R.E.1
Cacioppo, J.T.2
-
21
-
-
0001791897
-
Individual reactions to advertising: Theoretical and methodological developments
-
POIESZ, T. B. & ROBBEN, H. S. (1994) Individual reactions to advertising: theoretical and methodological developments, International Journal of Advertising, 13, 25-53.
-
(1994)
International Journal of Advertising
, vol.13
, pp. 25-53
-
-
Poiesz, T.B.1
Robben, H.S.2
-
23
-
-
0002846379
-
Uses, gratifications, and media effects research
-
BRYANT, J. & ZILLMAN, D. (Eds) Hillsdale, NJ, Erlbaum
-
RUBIN, A. (1986) Uses, gratifications, and media effects research, in: BRYANT, J. & ZILLMAN, D. (Eds) Perspectives on Media Effects, pp. 281-301 (Hillsdale, NJ, Erlbaum).
-
(1986)
Perspectives on Media Effects
, pp. 281-301
-
-
Rubin, A.1
-
25
-
-
0347501887
-
The cultural meaning of beer commercials
-
STRATE, L. (1991) The cultural meaning of beer commercials, Advances in Consumer Research, 2, 115-119.
-
(1991)
Advances in Consumer Research
, vol.2
, pp. 115-119
-
-
Strate, L.1
-
26
-
-
85178621889
-
Advertising exposure, alcohol consumption and misuse of alcohol
-
GRANT, J., PLANT, M. & WILLIAMS, A. (Eds) (New York, Gardner Press)
-
STRICKLAND, D. E. (1983) Advertising exposure, alcohol consumption and misuse of alcohol, in: GRANT, J., PLANT, M. & WILLIAMS, A. (Eds) Economics and Alcohol: consumption and controls, pp. 201-222 (New York, Gardner Press).
-
(1983)
Economics and Alcohol: Consumption and Controls
, pp. 201-222
-
-
Strickland, D.E.1
-
27
-
-
7144230761
-
-
National Institute on Alcohol Abuse and Alcoholism Working Group on the Effects of the Mass Media on the Use and Abuse of Alcohol, Washington, DC, 24-25 September
-
THORSON, E. (1992) Effects of alcohol advertising: four under-explored aspects. National Institute on Alcohol Abuse and Alcoholism Working Group on the Effects of the Mass Media on the Use and Abuse of Alcohol, Washington, DC, 24-25 September.
-
(1992)
Effects of Alcohol Advertising: Four Under-explored Aspects
-
-
Thorson, E.1
-
29
-
-
0025950071
-
The response of young men to increased television advertising of alcohol in New Zealand
-
WYLLIE, A., CASSWELL, S. & STEWART, J. (1991) The response of young men to increased television advertising of alcohol in New Zealand, Health Promotion International, 6, 191-197.
-
(1991)
Health Promotion International
, vol.6
, pp. 191-197
-
-
Wyllie, A.1
Casswell, S.2
Stewart, J.3
-
31
-
-
0002094062
-
Sample frame bias in telephone based research in New Zealand
-
WYLLIE, A., BLACK, S., ZHANG, J. F. & CASSWELL, S. (1994b) Sample frame bias in telephone based research in New Zealand, New Zealand Statistician, 29, 40-53.
-
(1994)
New Zealand Statistician
, vol.29
, pp. 40-53
-
-
Wyllie, A.1
Black, S.2
Zhang, J.F.3
Casswell, S.4
-
33
-
-
0345158406
-
A qualitative investigation of responses to televised alcohol advertisements
-
WYLLIE, A., HOLIBAR, F., CASSWELL, S. et al. (1997) A qualitative investigation of responses to televised alcohol advertisements, Contemporary Drug Problems, 24, 103-132.
-
(1997)
Contemporary Drug Problems
, vol.24
, pp. 103-132
-
-
Wyllie, A.1
Holibar, F.2
Casswell, S.3
-
34
-
-
0031912059
-
Responses to televised alcohol advertisements associated with drinking behaviour of 10-17-year-olds
-
WYLLIE, A., ZHANG, J. F. & CASSWELL, S. (1998) Responses to televised alcohol advertisements associated with drinking behaviour of 10-17-year-olds, Addiction, 93, 361-372.
-
(1998)
Addiction
, vol.93
, pp. 361-372
-
-
Wyllie, A.1
Zhang, J.F.2
Casswell, S.3
|