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Volumn 29, Issue 2, 2009, Pages 160-171

Fair trade's dual aspect: The communications challenge of fair trade marketing

Author keywords

Challenges; Consumer behavior; Dominant social paradigm; Fair trade; Marketing; Sustainable consumption; Sustainable development

Indexed keywords


EID: 66049116266     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708327632     Document Type: Article
Times cited : (36)

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