How to manage the intensity of comparison in comparative advertising over time

International Journal of Advertising

Volumn 21, Issue 4, 2002, Pages 481-503

  Hwang, Jang Sun ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

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EID: 65649101439     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104947     Document Type: Article

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