Using BPNN and DEMATEL to modify importance-performance analysis model - A study of the computer industry

Expert Systems with Applications

Volumn 36, Issue 6, 2009, Pages 9969-9979

  Hu, Hsiu Yuan ^a,b   Lee, Yu Cheng ^b   Yen, Tieh Min ^b   Tsai, Chih Hung ^c  

^a Taipei College of Maritime Technology   (Taiwan)

^b CHUNG HUA UNIVERSITY   (Taiwan)

^c TA HWA INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Back propagation neural network; Customer satisfaction; Decision making trial and evaluation laboratory; Importance performance analysis; Order Winners and Qualifiers

Indexed keywords

ANALYSIS RESULTS; BACK-PROPAGATION NEURAL NETWORK; CAUSAL RELATIONSHIPS; COMPUTER INDUSTRIES; CUSTOMER PERCEPTIONS; CUSTOMER SATISFACTION MANAGEMENTS; DECISION MAKING TRIAL AND EVALUATION LABORATORY; DEMATEL; IMPORTANCE-PERFORMANCE ANALYSIS; INDEPENDENT VARIABLES; INDUSTRIAL COMPUTERS; LINEAR RELATIONSHIPS; MATRIX ANALYSIS; ORDER-WINNERS AND QUALIFIERS; PRACTICAL PROBLEMS; QUALITY CHARACTERISTICS;

BACKPROPAGATION; BRIDGE PIERS; DECISION MAKING; NEURAL NETWORKS; SALES; TORSIONAL STRESS;

CUSTOMER SATISFACTION;

EID: 64449087675     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.01.062     Document Type: Article

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