Shaping things: intended consumer response and the other determinants of product form

Design Studies

Volumn 30, Issue 3, 2009, Pages 224-254

  Crilly, Nathan ^a   Moultrie, James ^a   Clarkson, P John ^a  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

aesthetics; perception; product design; styling; user behaviour

Indexed keywords

AESTHETICS; CONSUMER RESPONSE; INDUSTRIAL DESIGNERS; MANUFACTURING TOLERANCES; PERCEIVED QUALITIES; PERCEPTION; PRODUCT FORMS; PRODUCTION COSTS; STYLING; USER BEHAVIOUR; VISUAL REPRESENTATIONS;

PRODUCT DESIGN;

EID: 64049103828     PISSN: 0142694X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.destud.2008.08.001     Document Type: Article

References (63)

1. nd edn (1996), Academic Press, London, UK
2. Alexander C. Notes on the synthesis of form (1964), Harvard University Press, Cambridge, MA
3. Armstrong P. Designing accountability: the managerial semiotics project. Critical Perspectives on Accounting Vol 11 No 1 (2000) 1-22
4. Baxter M. Product design: a practical guide to systematic methods of new product development (1995), Chapman & Hall, London, UK
5. Belk R.W. Possessions and the extended self. Journal of Consumer Research Vol 15 No 2 (1988) 139-168
6. Bloch P.H. Seeking the ideal form: product design and consumer response. Journal of Marketing Vol 59 No 3 (1995) 16-29
7. nd edn (2004), Oxford University Press, Oxford, UK
8. Bürdek B.E. Design: history, theory and practice of product design (2005), Switzerland, Birkhäuser, Basel
9. Cai H., He W., and Zhang D. A semantic style driving method for products' appearance design. Journal of Materials Processing Technology Vol 139 No 1-3 (2003) 233-236
10. Chen K., and Owen C.L. Form language and style description. Design Studies Vol 18 No 3 (1997) 249-274
11. Choueiri, L S (2003) Diagrams of the design process, in Fifth European Academy of Design Conference, Barcelona, Spain.
12. Coates D. Watches tell more than time: product design, information and the quest for elegance (2003), McGraw-Hill, London, UK
13. Creusen M.E.H., and Schoormans J.P.L. The different roles of product appearance in consumer choice. Journal of Product Innovation Management Vol 22 No 1 (2005) 63-81
14. Crilly, N (2005) Product aesthetics: representing designer intent and consumer response, PhD Thesis, University of Cambridge, Engineering Department.
15. Crilly N., Blackwell A.F., and Clarkson P.J. Graphic elicitation: using research diagrams as interview stimuli. Qualitative Research Vol 6 No 3 (2006) 341-366
16. Crilly N., Moultrie J., and Clarkson P.J. Seeing things: consumer response to the visual domain in product design. Design Studies Vol 25 No 6 (2004) 547-577
17. Crozier W.R. Manufactured pleasures: psychological response to design (1994), Manchester University Press, Manchester, UK
18. Cupchik, G C (1999) Emotion and industrial design: reconciling meanings and feelings in C J Overbeeke and P Hekkert (eds) First International Conference on Design & Emotion, Delft, The Netherlands pp 75-82.
19. Dittmar H. The social psychology of material possessions: to have is to be (1992), St Martin's Press, New York, NY
20. Desmet P.M.A., and Hekkert P. Framework of product experience. International Journal of Design Vol 1 No 1 (2007) 57-66
21. Eisenhardt K.M. Building theories from case study research. Academy of Management Review Vol 14 No 4 (1989) 532-550
22. European Design Innovations. The directory of design consultants website. (consulted 12/01/2004). Available from: (2004).
23. Forslund, K, Dagman, A and Söderberg, R (2006) Visual sensitivity: communicating poor quality in D Marjanovic (ed) International Design Conference - Design 2006, Dubrovnik, Croatia pp 713-720.
24. Gros, J (1973) Erweiterter Funktionalismus und Empirische Ästhetik Diploma thesis, Staatlichen Hochschule für Bildende Künste Braunschweig, Department of Experimental Environment Design.
25. Hassenzahl M. The thing and I: understanding the relationship between the user and the product. In: Blythe M.A., Overbeeke K., Monk A.F., and Wright P.C. (Eds). Funology: from usability to enjoyment (2003), Kluwer Academic Publishers, Dordrecht, The Netherlands 31-42
26. Hekkert P. Design aesthetics: principles of pleasure in design. Psychology Science Vol 48 No 2 (2006) 157-172
27. Hestad M. Pure shape - to realise intended meaning in practice. In: Feijs L., Kyffin S., and Young B. (Eds). DeSForM 2007 - design and semantics of form and movement (2007), Northumbria University 176-180
28. Hsiao S.-W., and Wang H.-P. Applying the semantic transformation method to product form design. Design Studies Vol 19 No 3 (1998) 309-330
29. Jordan P.W. Designing pleasurable products: an introduction to the new human factors (2000), Taylor & Francis, London, UK
30. Karjalainen T.-M. Semantic transformation in design: communicating strategic brand identity through product design references Ilmari (2004), Helsinki, Finland
31. rd edn (1997), Architectural Press (Subsidiary of Butterworth-Heinemann), Oxford, UK (First published 1980)
32. Lefkoff-Hagius R., and Mason C.H. Characteristic, beneficial, and image attributes in consumer judgments of similarity and preference. The Journal of Consumer Research Vol 20 No 1 (1993) 100-110
33. Lewalski Z.M. Product esthetics: an interpretation for designers (1988), Design & Development Engineering Press, Carson City, NV
34. Lewins A. Computer assisted qualitative data analysis. In: Gilbert N. (Ed). Researching social life (2001), SAGE Publications, London, UK 302-323
35. Lowe R. Successful instructional diagrams (1993), Kogan Page, London, UK
36. Macdonald A.S. Developing a qualitative sense. In: Stanton N. (Ed). Human factors in consumer products (1998), Taylor & Francis, London, UK 175-191
37. Mahlke S. Aesthetic and symbolic qualities as antecedents of overall judgements of interactive products. In: Bryan-Kinns N., Blanford A., Cruzon P., and Nigay L. (Eds). Human computer interaction 2006: people and computers XX - engage (2007), Queen Mary University of London, UK, Springer 57-64
38. Monö R. Design for product understanding: the aesthetics of design from a semiotic approach (1997), (M. Knight, Trans.) Liber, Stockholm, Sweden
39. Muller W. Order and meaning in design (2001), LEMMA Publishers, Utrecht, The Netherlands
40. Murdoch, P and Flurscheim, C H (1983) Form, in C H Flurscheim (ed) Industrial design in engineering The Design Council, Worcester, UK pp 105-131.
41. Nagamachi M. Kansei engineering as a powerful consumer-oriented technology for product development. Applied Ergonomics Vol 33 No 3 (2002) 289-294
42. Norman D.A. The design of everyday things (1988), Doubleday, New York, NY
43. Norman D.A. Emotional design: why we love (or hate) everyday things (2004), Basic Books, New York, NY
44. Palmer J. Introduction to part I. In: Palmer J., and Dodson M. (Eds). Design and aesthetics (1996), Routledge, London, UK 3-12
45. Parr J.W. Aesthetic intentions in product design: market driven or alternative form. Produktdesign 9 Fordypning: Artikkelsamling höst 2003 (2003), Norges Teknisk-Naturvitenskapelige Universitet (NTNU), Trondheim, Norway 138-150
46. Person O., Schoormans J., Snelders D., and Karjalainen T.-M. Should new products look similar or different? The influence of the market environment on strategic product styling. Design Studies Vol 29 No 1 (2008) 30-48
47. Pugh S. Engineering design: towards a common understanding. In: Clausing D., and Andrade R. (Eds). Creating innovative products using total design: the living legacy of Stuart Pugh (1996), Addison-Wesley, Boston, MA 343-348
48. Pye D. The nature and aesthetics of design (1978), Barrie & Jenkins, London, UK
49. QSR. QSR NVivo (v. 2.0) (2002), QSR International Pty. Ltd, Melbourne, Australia. http://www.qsrinternational.com Available from:
50. Rafaeli A., and Vilnai-Yavetz I. Instrumentality, aesthetics and symbolism of physical artifacts as triggers of emotion. Theoretical Issues in Ergonomics Science Vol 5 No 1 (2004) 91-112
51. Rubin H.J., and Rubin I.S. Qualitative interviewing: the art of hearing data (1995), SAGE Publications, London, UK
52. Schifferstein H.N.J. The relative importance of sensory modalities in product usage: a study of self-reports. Acta Psychologica Vol 121 No 1 (2006) 41-64
53. Schifferstein H.N.J., and Cleiren M.P.H.D. Capturing product experiences: a split-modality approach. Acta Psychologica Vol 118 No 3 (2005) 293-318
54. Schifferstein H.N.J., and Hekkert P. Introducing product experience. In: Schifferstein H.N.J., and Hekkert P. (Eds). Product experience (2008), Elsevier, San Diego, CA 1-8
55. Sener B., and Wormald P. User evaluation of HCI concepts for defining product form. Design Studies Vol 29 No 1 (2008) 12-29
56. Steffen D. Zur Theorie der Produktsrache (On a theory of product language). form diskurs Vol 3 No 2 (1997) 16-27
57. nd edn (1998), SAGE Publications, London, UK
58. Sullivan L.H. The tall office building artistically considered. Lippincott's Magazine (1896) (March edition)
59. Tomes A., Oates C., and Armstrong P. Talking design: negotiating the verbal-visual translation. Design Studies Vol 19 No 2 (1998) 127-142
60. Tovey M. Styling and design: intuition and analysis in industrial design. Design Studies Vol 18 No 1 (1997) 5-31
61. Vergeest J.S.M., van Egmond R., and Dumitrescu R. Correlating shape parameters to customer preference. In: Horvth I., Li P., and Vergeest J.S.M. (Eds). Proceedings of the TMCE, Wuhan China (2002) 331-338
62. th International Product Development Management Conference, Politecnico Di Milano, Italy.
63. nd edn (2003), SAGE Publications, London, UK 310-339