Brazilian teenagers and beer advertising: Relationship between exposure, positive response, and alcohol consumption;Apreciação de propagandas de cerveja por adolescentes: Relações com a exposição prévia às mesmas e o consumo de álcool

Cadernos de Saude Publica

Volumn 25, Issue 2, 2009, Pages 359-365

  Vendrame, Alan ^a   Pinsky, Ilana ^a   Faria, Roberta ^a   Silva, Rebeca ^a  

^a FEDERAL UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Adolescent health; Advertising as topic; Alcohol drinking

Indexed keywords

EID: 63349092918     PISSN: 0102311X     EISSN: 16784464     Source Type: Journal    
DOI: 10.1590/s0102-311x2009000200014     Document Type: Article

References (24)

1. World Health Organization. Global status report on alcohol, 2004. http://www.who.lnt/substance-abuse/publications/global-status-report-2004- overview.pdf. (acessado em 14/Ago/2007).
2. Galduróz JC, Noto AR, Nappo, SA, Carlini EA. II levantamento domiciliar nacional sobre o uso de drogas psicotrópicas. São Paulo: Centro Brasileiro de Informações sobre Drogas Psicotró picas, Universidade Federal de São Paulo; 2004.
3. Laranjeira R, Pinsky I, Zalesky M, Caetano R. I levantamento nacional sobre os padrões de consumo de álcool na população brasileira. Brasília: Secretaria Nacional Antidrogas; 2007.
4. Colins RL, Ellickson PL, McCaffrey D, Hambarsoomians K. Early adolescent exposure to alcohol advertising its relationship to underage drinking. J Adolesc Health 2007; 40:527-34.
5. Hurtz SQ, Henriksen L, Wang Y, Feighery EC, Fortmann SP. The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use. J Stud Alcohol 2007; 42:143-9.
6. Smith SW, Atkin CK, Roznowski J. Are "drinking responsibly" alcohol campaigns strategically ambiguous? Health Commun 2006; 20:1-11.
7. Hastings G, Anderson S, Cooke E, Gordon R. Alcohol marketing and youth people's drinking: a review of the research. J Public Health Policy 2005; 26:296-311.
8. Agostinelli G, Grube J. Alcohol counter-advertising and the media. Alcohol Res Health 2002; 26:15-21.
9. Casswell S, Zhang J. Impact of liking for advertising and brand allegiance on drinking and alcoholrelated aggression: a longitudinal study. Addiction 1999;93:1209-17.
10. Snyder L, Millici F, Slater M, Sun H, Strizhakova Y. Effects of alcohol advertising exposure on drinking among youth. Arch Pediatrics Adolesc Med 2006; 160:18-24.
11. Fleming K, Thorson E, Atkin CK. Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underage youth and young adults. J Health Commun 2004; 9:3-29.
12. Austin E, Hust S. Targeting adolescents? The content and frequency of alcoholic and beverage ads in magazine and video formats. J Health Commun 2005; 10:769-85.
13. Grube JW, Wallack L. Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. Am J Public Health 1994; 84:254-9.
14. Grube JW. Alcohol advertising: what are the effects? In: 10th Special Report to the U.S. Congress on Alcohol and Health: highlights from current research. Bethesda: National Institute on Alcohol Abuse and Alcoholism; 2000. p. 412-26.
15. Stacy A. Exposure to televised alcohol ads and subsequent adolescent alcohol use. Am J Health Behav 2004; 28:498-509.
16. Casswel S. Alcohol brands in young peoples' everyday lives: new developments in marketing. Alcohol Alcohol 2004; 39:471-6.
17. Agência Brasil. Regras para propaganda de bebidas alcoólicas serão publicadas nos próximos dias. http://www.agenciabrasil.gov. br/noticias/2007/05/23/materia.2007-05-23.7595942652/view (acessado em25/Mai/2007).
18. Meio & Mensagem Pesquisa top of mind Datafolha. http://www. meioemensagem.com.br/novomm/br/DATACENTER.jsp (acessado em28/Set/2007).
19. Caetano R, Laranjeira L. A "perfect storm" in developing countries: economic growth and the alcohol industiy. Addiction 2006; 101:149-52.
20. Nielsen Brasil. Resultados do consumo no Brasil em 2007. http://br.nielsen.com/news/fechamen-to2007.shtml (acessado em 10/Fev/2008).
21. Companhia de Bebidas das Américas. Família Skol. http://www.ambev.com.br/pro-0.htm (acessado em28/Set/2007).
22. Narchi E. O álcool nos meios de comunicação. Brasília: Senado Federal; 2005. http://www.senado.gov.br/sf/atividade/ Conselho/CCS/palestra.asp.
23. Keller KL. Conceptualizing, measuring and managing customer. J Mark 1993; 57:34-43.
24. Schiffman LG, Kanuk LL. Comportamento do consumidor. Rio de Janeiro: Editora LTC; 2000.