메뉴 건너뛰기




Volumn , Issue , 2008, Pages 369-372

Personalized advertising strategy for integrated social networking websites

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION THEORY; INTELLIGENT AGENTS; INTERNET; TECHNICAL PRESENTATIONS; TEXT PROCESSING; WORD PROCESSING;

EID: 62949176367     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/WIIAT.2008.156     Document Type: Conference Paper
Times cited : (6)

References (11)
  • 1
    • 62949088678 scopus 로고    scopus 로고
    • AdSense, http://en.wikipedia.org/wiki/AdSense
    • AdSense
  • 2
    • 33749370236 scopus 로고    scopus 로고
    • Cashing on crashes via brand placement in computer games
    • B.T. Cornwell, and P.L. Schneider, "Cashing on crashes via brand placement in computer games", International Journal of Advertising, 2005, vol. 24, no. 3, pp. 321-343.
    • (2005) International Journal of Advertising , vol.24 , Issue.3 , pp. 321-343
    • Cornwell, B.T.1    Schneider, P.L.2
  • 3
    • 34250689178 scopus 로고    scopus 로고
    • Automatic Identification of User Interest For Personalized Search
    • Edinburgh, UK, May 22-26
    • F. Qiu, and J.H. Cho, "Automatic Identification of User Interest For Personalized Search", WWW2006, Edinburgh, UK, May 22-26, 2006.
    • (2006) WWW2006
    • Qiu, F.1    Cho, J.H.2
  • 5
    • 62949121147 scopus 로고    scopus 로고
    • Effects of Indirect Advertisement depending on Expertise of Information Sources and Viewer's Involvement
    • J.H. Kim, and J.T. Ahn, "Effects of Indirect Advertisement depending on Expertise of Information Sources and Viewer's Involvement", Research on Advertisement, 2004, vol. 14, no. 1, pp. 95-115.
    • (2004) Research on Advertisement , vol.14 , Issue.1 , pp. 95-115
    • Kim, J.H.1    Ahn, J.T.2
  • 7
    • 62949167652 scopus 로고    scopus 로고
    • M. Sahami, and T. Heilman, A web-based kernel function for matching short text snippets, In International Conference on Machine Learning, 2005.
    • M. Sahami, and T. Heilman, "A web-based kernel function for matching short text snippets", In International Conference on Machine Learning, 2005.
  • 8
    • 33947208010 scopus 로고    scopus 로고
    • AdROSA-Adaptive personalization of web advertising
    • Elsevier
    • P. Kazienko, and M. Adamski, "AdROSA-Adaptive personalization of web advertising", Information Sciences, Elsevier, 2007, vol. 177, pp. 2269-2295.
    • (2007) Information Sciences , vol.177 , pp. 2269-2295
    • Kazienko, P.1    Adamski, M.2
  • 9
    • 33847616006 scopus 로고    scopus 로고
    • Evaluating the efficiency of Internet banner advertisements
    • Elsevier
    • R. Lohtia, N. Donthu, and I. Yaveroglu, "Evaluating the efficiency of Internet banner advertisements", Journal of Business Research, Elsevier, 2007, vol. 60, pp. 365-370.
    • (2007) Journal of Business Research , vol.60 , pp. 365-370
    • Lohtia, R.1    Donthu, N.2    Yaveroglu, I.3
  • 10
    • 36749038301 scopus 로고    scopus 로고
    • Influential factors and relational structure of Internet banner advertising in the tourism industry
    • Elsevier
    • S.I. Wu, P.L. Wei, and J.H. Chen, "Influential factors and relational structure of Internet banner advertising in the tourism industry", Tourism Management, Elsevier, 2008, vol. 29, pp. 221-236.
    • (2008) Tourism Management , vol.29 , pp. 221-236
    • Wu, S.I.1    Wei, P.L.2    Chen, J.H.3
  • 11
    • 62949226075 scopus 로고    scopus 로고
    • Tf-idf, http://en.wikipedia.org/wiki/Tf-idf
    • Tf-idf


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.